Who We Are
Nestled in the southwestern corner of Alberta, in the rugged and legendary Canadian Rockies, Castle is as authentic as it gets. Hard-working, hospitable, and here for the powder is what we’re all about. With just over 200 employees we’re a small, passionate team of winter enthusiasts. Here, we’re all family and you will quickly find you are right at home. If this sounds like you, then we want you to join us. Our resort is not owned or operated by a large ski conglomerate; rather by a bunch of local skiers and riders who are passionate about steep terrain and great snow. Operational decisions are made here (head office = the basement of the day lodge) and our long-term direction is plotted by a group of passionate, volunteer board of directors who represent more than 200, predominately local shareholders. More Info including staff perks can be found at: https://www.skicastle.ca/employment/

Overview
Castle Mountain Resort is seeking a dynamic Communications Manager to lead the design and execution of a strategic sales, communications, and marketing plan for the resort’s products and services. This role oversees group and corporate sales, advertising, public relations, strategic partnerships, sponsorship development, and marketing collateral, while also supporting the resort’s information technology needs. This is a hands-on role spanning all aspects of sales, communications, and marketing.From brand concept through implementation, paired with significant supervisory responsibility. We’re looking for a strong, confident leader ready to shape how our resort is experienced by guests, partners, and the community!

What We Offer You

Opportunity to work in the beautiful South Canadian Rocky Mountains

Health and dental benefits (eligible after 3 months of continuous employment)

Full mountain season pass. Also eligible for spouse/dependents

Several employee discounts around the resort

Wage commensurate with experience plus a commission structure

Full-time, year-round employment (40 hours per week)

Responsibilities
Strategic Marketing & Brand Management

Build brand strategy, experience, and reputation management to position Castle Mountain as a premier resort experience in the region, while shaping the guest experience across key revenue channels — season passes, ticketing, F&B;, snow school, accommodations, and summer operations.

Establish short- and long-term sales, marketing, and communications goals and programs to drive market share, expansion, and profitability.

Evaluate market response to advertising programs and adjust plans in real time to stay ahead of changing market and competitive conditions.





Revenue & Sales Generation

Drive group, corporate, and season pass sales to directly support revenue growth across all resort verticals. Digital Strategy & Content Creation

Lead the development, execution, and oversight of Castle Mountain Resort’s digital, online, and social media strategy across platforms.

Write, produce, and capture original, compelling multimedia content — including on-mountain guest and athlete photography and video — that inspires and drives engagement.

Public Relations & Strategic Communications

Drive positive PR while liaising with regional, national, and international media and industry representatives.

Leverage strong communication skills to drive awareness, messaging, and campaign activations. Cross-Functional Leadership & Culture

Foster positive interpersonal relationships and open communication within the Communications team and across all resort departments.

IT Operations & Technical Infrastructure

Manage the resort’s IT Administrator, who is responsible for POS systems, Wi‑Fi, and property‑wide network connectivity. The IT Administrator coordinates directly with vendors and technicians for troubleshooting, upgrades, and maintenance to ensure seamless operations. No technical skills required — this role provides oversight and direction, not hands‑on technical work.

Qualifications
Education & Experience

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

4+ years of experience in sales, marketing, or communications, including at least 2 years in a leadership capacity.

Background in ski, resort, hospitality, or tourism industries is strongly preferred.

Proven experience partnering with and directing external agencies and vendor partners.

Leadership & Collaboration

Proven track record of guiding cross‑functional teams from concept to execution, making decisive calls while fostering an inclusive, collaborative culture.

Exceptional ability to build strong cross‑departmental relationships and align diverse stakeholders toward shared goals.

Communication & Public Speaking

Outstanding ability to articulate strategy, set transparent expectations, advocate for priorities, and navigate high‑stakes conversations with confidence and poise.





Skilled at engaging audiences, facilitating dynamic meetings, and presenting complex strategic updates to internal and external leadership.

Strategy, Analytics & Adaptability

Strong critical thinking skills, with the ability to analyze complex datasets, uncover key trends, and translate raw data into actionable business strategies.

Thrives in fast‑paced environments, using data to pivot tactics quickly, manage competing priorities, and consistently hit deadlines.

Technical & Personal Attributes

Provides direction to the IT Administrator and ensures technology decisions align with organizational and communications priorities. Deep technical expertise is not required — this role focuses on leadership, prioritization, and alignment with organizational goals, while the IT Administrator handles technical execution.

Genuine enthusiasm for the ski lifestyle, outdoor sports, and the tourism space.

Core Competencies

Strategic Planning & Business Acumen — Builds and executes sales, marketing, and communications plans that directly drive revenue across passes, ticketing, F&B;, and seasonal operations.

Sales Drive & Relationship Building — Comfortable actively pursuing group, corporate, and season pass sales, plus developing sponsorships and partnerships.

Team Leadership & Supervision — Manages a team effectively and fosters collaboration across departments in a resort that runs on cross‑functional cooperation.

Brand Stewardship & Content Creation — Hands‑on ability to write, shoot photos and video, and maintain a consistent, compelling brand voice across all platforms.

Public Relations & Communication Skills — Confident public speaker and spokesperson who can liaise with media and represent the resort externally.

Analytical Decision‑Making — Reads market and campaign data to adjust strategy quickly, especially significant in a weather‑dependent, seasonal business.

Technical & Vendor Oversight — Effectively manages technical staff and vendor relationships to ensure operational systems run reliably.

Work Conditions

Occasional travel required for industry events and partner engagements

A dynamic mix of office‑based work and on‑mountain time, capturing content and storytelling across the resort

This position requires on‑site attendance at our remote mountain location

Comfort with extended computer and screen use, along with manual dexterity for desktop and peripheral equipment

Flexibility to work varied hours, including weekends and occasional evenings during peak winter operations

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📌 Communications Manager (Alberta)
🏢 Canada West Ski Areas Association
📍 Alberta