Position Title: Sr Analyst, Digital Marketing Status: Permanent, Full Time Rate: $66,820 - $77,957 Work Location: Hybrid – 1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites. THE ROLE The Senior Analyst, Digital Marketing will drive measurable growth and achieve business objectives through strategic, data‑driven digital marketing initiatives. This role focuses on optimizing online marketing campaigns across various channels to maximize return on investment, ensuring data integrity, and providing cross‑organization reporting.

RESPONSIBILITIES - Partner with Marketing Managers and Business Partners to shape digital campaign strategy by delivering data‑driven insights, forecasting outcomes, and aligning initiatives with business objectives.

- Lead the performance analysis and optimization of multi‑channel campaigns (paid media, SEO, social, web, and email), driving continuous improvements in efficiency and effectiveness.
- Define, track, and evolve KPIs (e.g., CTR, conversion rate, ROI), ensuring consistent measurement frameworks across all digital initiatives.
- Leverage analytics platforms (e.g., Google Analytics and related tools) to evaluate campaign performance, customer behavior, and channel effectiveness, translating findings into actionable recommendations.
- Collaborate with external media agencies to optimize targeting, creative performance, and budget allocation, ensuring maximum return on marketing investment.
- Design and manage structured experimentation frameworks, including A/B and multivariate testing, to improve conversion rates and inform scalable best practices.
- Develop and maintain dashboards and reporting solutions that provide transparent visibility into performance,



trends, and opportunities for campaigns.
- Conduct advanced analysis of customer journeys, segmentation, and behavioral data to inform personalization and lifecycle marketing strategies.
- Deliver comprehensive campaign reporting, including performance insights, key learnings, and forward‑looking recommendations to enhance future initiatives.
- Oversee budget pacing and allocation across channels, proactively identifying opportunities to reallocate spend for optimal performance.
- Work with media agency on optimizing campaign budgets to maximize ROI.
- Act as a digital analytics expert within the marketing team, mentoring and consulting stakeholders and fostering a data‑driven decision‑making culture.
- Collaborate cross‑functionally with the Data, Innovation, and Integration team to enhance tracking frameworks, ensure data integrity, and improve analytics infrastructure.
- Communicate insights and performance narratives effectively to stakeholders at all levels, including senior leadership.
- Monitor industry trends, emerging technologies, and competitive activity to continuously evolve digital marketing strategies and capabilities.

Qualifications Digital Marketing Analytics degree preferred or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 5–7+ years of experience in digital marketing analytics, with a focus on performance marketing.



Solid understanding of SEO/AEO optimization strategies and analysis.

Experience with Google Analytics (GA4), Tag Manager, and conversion tracking.

- Proven track record in optimizing digital fundraising campaigns, ideally for NFPs.
- Experience in analyzing multi‑channel donor acquisition and retention campaigns.

Strong

Excel and data analysis skills.

Preferred experience in social media reporting, using platforms like Hootsuite. Strong project management skills and ability to juggle multiple campaigns simultaneously.

Experience with CRM databases, especially for non‑profit marketing purposes (e.g., Blackbaud) preferred. Creative thinker with excellent attention to detail and a results‑driven mindset. Excellent communication and interpersonal skills. Passion for making a difference in healthcare and community well‑being.

Recruitment Policy

Every application is reviewed by a human recruiter and all hiring decisions are made by people. All positions posted on the Trillium Health Partners Foundation Careers Site represent current vacancies, unless otherwise posted in the . In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Trillium Health Partners Foundation will provide accommodations throughout the recruitment and selection process to applicants with disabilities.

If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. Job Info - Job Identification 7602

- Job Category Support Foundation
- Posting Date 06/01/2026, 08:02 PM
- Job Schedule Full time

📌 Sr. Analyst, Digital Marketing (Mississauga)
🏢 Trilliumgiving
📍 Mississauga