As a Loyalty Specialist at Canadian Tire Corporation in Toronto, ON, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.

Responsibilities

Create and configure loyalty offers within loyalty management systems according to documented business requirements

Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives

Review campaign requirements and translate offer logic into system configurations

Conduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experience

Perform defect identification, issue troubleshooting, and documentation of test results

Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations

Coordinate with business stakeholders to resolve configuration issues and clarify requirements

Support campaign launch readiness activities and ensure execution timelines are met

Monitor offer performance during launch periods and escape issues where necessary

Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures

Participate in continuous improvement initiatives to increase operational efficiency and reduce defects

Ensure compliance with established processes, controls, and service-level agreements

Assist with prioritization and management of multiple concurrent campaign requests

Requirements





Post-secondary education in Business, Marketing, Operations, Technology, or a related field

1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline

Strong attention to detail and commitment to accuracy

Experience managing multiple priorities and working under tight deadlines

Strong analytical and problem-solving skills

Excellent written and verbal communication skills

Proficiency with Microsoft Office, particularly Excel

Ability to collaborate effectively with cross-functional teams

Experience working with loyalty programs, CRM platforms, or marketing technology solutions

Experience with campaign management, offer configuration, or promotion setup

Knowledge of quality assurance and testing methodologies

Familiarity with customer segmentation and personalized marketing concepts

Experience working with vendors and external technology partners

Benefits

Broadband salary range: $64,000 to $106,000 CAD annually (typical hiring range $64,000–$85,000)

Comprehensive benefits and retirement programs

Performance incentives and continuing education programs

Mental health benefits of $5,000 per year

Canadian Tire Profit Sharing

Growth opportunities opportunities and product discounts

Post-secondary education in Business, Marketing, Operations, Technology, or a related field. 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, or e-commerce operations. Proficiency with Microsoft Office (Excel). Experience with CRM platforms, loyalty programs, or marketing technology solutions.

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📌 Loyalty Specialist (Ontario)
🏢 Canadian Tire
📍 Ontario