Vice President Marketing, Shows

About the Company

World-class artistic entertainment company

Industry
Entertainment

Type
Privately Held, Private Equity-backed

Founded
1984

Employees
1001-5000

Categories

- Entertainment
- Art
- Entertainment Industry
- Entertainment & Recreation
- Las Vegas
- Performing Arts

Specialties

- live entertainment | spectacles
- special events | événements spéciaux
- and music/film/television/digital | musique/cinéma/télévision/numérique

Business Classifications

- B2C

About the Role

The Company is seeking a Vice President of Marketing for International and Americas Shows. The successful candidate will be responsible for the global marketing strategy and demand generation for live spectacles, with a focus on achieving revenue and attendance targets across diverse international markets. This role requires a seasoned marketing leader with over 12 years' experience in an international, multi-market context, and a proven track record of driving commercial success. The VP will lead a team of regional marketing directors and their respective teams,



setting and maintaining global marketing standards, and ensuring that the marketing of each show is a powerful, culturally relevant, and commercially effective engine.

Key responsibilities include owning the end-to-end demand engine for each show, from pre-sale to post-show, and integrating marketing with brand, paid media, CRM, pricing, and ticketing to deliver on business objectives. The ideal candidate will have a background in live entertainment, sports, attractions, or hospitality, and a deep understanding of paid media strategy, CRM, and ticketing systems. They should be adept at managing and governing marketing agencies, and have the ability to balance creative excellence with commercial acumen. The role demands a leader with solid executive presence, capable of working in a matrixed, cross-functional environment, and fluent in English, with additional language skills being a plus.

Hiring Manager Title
Chief Marketing Officer

Functions

- Marketing

📌 Vice President Marketing, Shows (Montreal)
🏢 Confidential
📍 Montreal