Campaign Data Analyst - Wealth Analytics (SAS/SQL)
Data Analyst – Campaign Analytics & Execution (Wealth)
Duration: 12 Months

Overview
We are seeking a highly analytical and execution-focused Campaign Analyst to support the end-to-end fulfillment, execution, and performance analysis of Wealth Management marketing campaigns and promotional programs.

This role will be responsible for leading pre-campaign analysis, campaign fulfillment and deployment, audience execution, KPI reporting, and post-campaign analytics across Wealth marketing initiatives. The successful candidate will work closely with marketing stakeholders, campaign business leads, analytics partners, and technology teams to ensure accurate campaign execution and actionable performance insights.

The ideal candidate has strong hands-on experience working in a campaign analytics environment within a financial institution, with deep knowledge of campaign fulfillment processes, ETL workflows, KPI reporting, and campaign execution tools.

Key Responsibilities

Own and manage end-to-end fulfillment and execution of marketing campaigns across complex campaign workflows

Lead pre-campaign analysis, audience preparation, segmentation validation, and deployment activities

Execute campaign fulfillment processes including audience extraction, file generation, QA validation, and campaign deployment

Drive campaign deployment processes independently while proactively identifying operational risks and resolving non-routine issues

Coordinate campaign execution timelines and ensure adherence to campaign delivery schedules and SLAs

Support campaign execution across multiple programs and provide operational coverage across team initiatives when required

Help design and optimize campaign fulfillment processes in partnership with campaign technology vendors (e.g. Salesforce)

Data Management & Technical Delivery

Synthesize complex data across multiple databases and schemas using hands-on ETL processes to support campaign development and KPI tracking

Automate campaign execution processes using SAS-based workflows to improve operational efficiency and reduce manual effort

Utilize SAS Enterprise Guide and SQL to extract, transform, validate, and analyze campaign data from enterprise source systems

Maintain and document analytical workflows, operational procedures, and campaign execution processes

Enable team productivity through technical support, automation, process improvements, and knowledge sharing

Must Have Qualifications

4+ years of experience working in a campaign analytics or campaign execution environment

Strong hands-on experience with SAS Enterprise Guide (SAS EG) and SQL

Experience using SAS and SQL for ETL processing, campaign execution,



audience extraction, and reporting

Experience running marketing campaigns within a financial institution or regulated enterprise setting

Deep understanding of campaign fulfillment processes, campaign execution lifecycles, and KPI measurement methodologies

Experience interacting directly with marketing and campaign business stakeholders regarding targeting strategies and campaign performance

Strong experience with post-campaign analytics including conversion analysis, audience behavior analysis, and ROI reporting

Strong analytical, troubleshooting, and problem-solving capabilities

Excellent communication and stakeholder management skills

Nice to Have

Experience supporting Wealth Management or Investment-related marketing campaigns

Experience with marketing automation and CRM platforms

Experience designing automated reporting and dashboard solutions

Exposure to campaign management tools such as Salesforce Marketing Cloud, Adobe Campaign, Unica, or Pega

Experience working in Agile or enterprise delivery environments

Data Analyst – Campaign Analytics & Execution (Wealth)
Duration: 12 Months

Location: Toronto – Financial District (Hybrid)

Overview
We are seeking a highly analytical and execution-focused Campaign Analyst to support the end-to-end fulfillment, execution, and performance analysis of Wealth Management marketing campaigns and promotional programs.

This role will be responsible for leading pre-campaign analysis, campaign fulfillment and deployment, audience execution, KPI reporting, and post-campaign analytics across Wealth marketing initiatives. The successful candidate will work closely with marketing stakeholders, campaign business leads, analytics partners, and technology teams to ensure accurate campaign execution and actionable performance insights.

The ideal candidate has strong hands-on experience working in a campaign analytics environment within a financial institution, with deep knowledge of campaign fulfillment processes, ETL workflows, KPI reporting, and campaign execution tools.

Key Responsibilities
Campaign Fulfillment & Execution

Own and manage end-to-end fulfillment and execution of marketing campaigns across complex campaign workflows

Lead pre-campaign analysis, audience preparation, segmentation validation, and deployment activities





Execute campaign fulfillment processes including audience extraction, file generation, QA validation, and campaign deployment

Drive campaign deployment processes independently while proactively identifying operational risks and resolving non-routine issues

Coordinate campaign execution timelines and ensure adherence to campaign delivery schedules and SLAs

Support campaign execution across multiple programs and provide operational coverage across team initiatives when required

Help design and optimize campaign fulfillment processes in partnership with campaign technology vendors (e.g. Salesforce)

Data Management & Technical Delivery

Synthesize complex data across multiple databases and schemas using hands-on ETL processes to support campaign development and KPI tracking

Automate campaign execution processes using SAS-based workflows to improve operational efficiency and reduce manual effort

Utilize SAS Enterprise Guide and SQL to extract, transform, validate, and analyze campaign data from enterprise source systems

Maintain and document analytical workflows, operational procedures, and campaign execution processes

Enable team productivity through technical support, automation, process improvements, and knowledge sharing

Must Have Qualifications

4+ years of experience working in a campaign analytics or campaign execution environment

Strong hands-on experience with SAS Enterprise Guide (SAS EG) and SQL

Experience using SAS and SQL for ETL processing, campaign execution, audience extraction, and reporting

Experience running marketing campaigns within a financial institution or regulated enterprise environment

Deep understanding of campaign fulfillment processes, campaign execution lifecycles, and KPI measurement methodologies

Experience interacting directly with marketing and campaign business stakeholders regarding targeting strategies and campaign performance

Strong experience with post-campaign analytics including conversion analysis, audience behavior analysis, and ROI reporting

Strong analytical, troubleshooting, and problem-solving capabilities

Excellent communication and stakeholder management skills

Nice to Have

Experience supporting Wealth Management or Investment-related marketing campaigns

Experience with marketing automation and CRM platforms

Experience designing automated reporting and dashboard solutions

Exposure to campaign management tools such as Salesforce Marketing Cloud, Adobe Campaign, Unica, or Pega

Experience working in Agile or enterprise delivery environments

Disclaimer:

AI may be used in evaluating candidates.

This posting is for an existing vacancy.

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📌 Campaign Data Analyst - Wealth Analytics (SAS/SQL) (Ontario)
🏢 S.i. Systems
📍 Ontario