Job Description Current work authorization for Canada is required for all openings. This is a hybrid role with a mix of remote and in-office working. The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.
Who We Are At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find recent and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.
Business Overview Fidelity Investments Canada is seeking a Digital Product Analyst, Marketing Automation to help shape and deliver the next generation of marketing technology capabilities. As a key member of the Marketing Automation team, you will own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and work closely with Agile delivery teams to bring impactful capabilities to life. Your work will help enable personalized customer experience, improve marketing effectiveness, and support Fidelity's ongoing digital transformation.
Key Accountabilities Own and manage the marketing automation product backlog, ensuring priorities align with business objectives and customer needs
Partner with stakeholders to evaluate opportunities, define business value, and translate requirements into actionable user stories
Collaborate with Agile delivery teams through planning, development, testing, and release cycles to deliver high-impact solutions
Support product roadmap development, release planning, and the evolution of marketing automation capabilities
Lead marketing automation technology initiatives from concept through implementation, including requirements gathering, impact assessment, and stakeholder alignment
Develop business cases and recommendations to support strategic investments and process improvements
Coordinate proof-of-concept evaluations, user acceptance testing (UAT), and quality assurance activities for new technologies and enhancements
Analyze business, process, and customer data to identify trends, opportunities, and areas for optimization
Create reports, dashboards, and presentations that translate insights into clear business recommendations
Drive operational efficiency by identifying process improvement opportunities and supporting the implementation of scalable solutions
Partner with teams across Marketing, Technology, Product, Operations,



Compliance, and external vendors to deliver successful outcomes
Oversee marketing technology enhancements, implementation activities, user adoption, and stakeholder communications to ensure smooth delivery and business impact
What We're Looking For Solid understanding of the investment industry (mutual fund and institutional investments industries
Experience working in Agile environments
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to translate business requirements into technical solutions
Strong organizational and prioritization skills
Hands-on experience with JIRA and Confluence for Agile delivery, requirements management, and team collaboration
Education: University degree or equivalent work experience
1 - 2 years of experience in Marketing with experience working with marketing automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot, etc.)
1+ year of leading or managing project would be an asset
CSPO (Certified Scrum Product Owner) or equivalent certification is an asset
Total Rewards That Reflect Your Impact Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $73,000 to $90,000, based on your experience and qualifications.
RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.
Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
Why Work at Fidelity? We are proud to be recipients of the following:
Canada's Top 100 Employers
Greater Toronto's Top Employers
Canada's Top Family-Friendly Employers
Canada's Top Employers for Young People
Great Place To Work® Certified
Best Workplaces for Inclusion




Best Workplaces for Mental Wellness
Best Workplaces for Today's Youth
Best Workplaces for WomenBest Workplaces in Financial Services & Insurance
Best Workplaces in Ontario
Best Workplaces with Most Trusted Executive Teams
LinkedIn Top Companies in Canada
Human Resource Director (HRD) - Best Place To Work
HRD - 5-Star Benefit Program
HRD - 5-Star Diversity & Inclusion Employer Designations
Canadian Compassionate Companies – Certified
Benefits Canada's Workplace Benefits Award - Future of Work Strategy
TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporter's Most Innovative HR Team
About Us Fidelity Canada has become an employer of choice for talented people seeking rewarding career opportunities in the financial services industry. We look to hire outstanding individuals who want to maximize your potential and be challenged in all aspects of their professional careers. To help our employees excel in their roles at Fidelity, we provide everyone here with the best training, resources and support possible throughout their careers. With our help, there’s no limit to what you can accomplish here. We’re excited you’re considering Fidelity for your career plans.
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Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].
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Fidelity Canada is an equal opportunity employer.
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
No telephone inquiries or agencies please.
We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

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📌 Digital Product Analyst, Marketing Automation (Ontario)
🏢 Fidelity International
📍 Ontario