Core Competencies

Organizing and Planning

Communication – Written and Oral

Entrepreneurial Spirit

Quality Orientation and Results Focused

Marketing Strategies

Creative and Creative Thinking

Strategic Orientation

Analytical and Problem-Solving Capabilities

Accountability and Dependability

Development and Continual Learning

Results focused

Job Duties

Develop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated region

Act as primary corporate marketing support for franchisees while positively representing their brands and the business

Conduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programs

Work with both retail and collision brands within their region

Manage and execute in-store franchisee promotions, events and community outreach activities

Collaborate with local team to support B2B sales activities

Compile franchisee updates, stories, achievements and testimonials for internal and social media communications





Monitor and analyze campaign performance and adjust strategies as needed

Maintain accurate and up-to-date records of all marketing activities

Communicate with cross-functional and national marketing teams regularly to drive business objectives

Other duties as assigned.

Requirements
Bachelor’s degree or post-secondary education in Marketing, Business, or related field

At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment

Strong understanding of retail marketing and B2B strategies

Experience with budget management and campaign analysis

Strong presentation skills

Strong project management and analytical data analysis skills

Excellent communication and interpersonal skills

Experience with traditional and digital media marketing

Work Conditions

This role requires periodic travel, estimated at approximately 30% within the assigned region and up to 10% outside of the region

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📌 Regional Marketing Specialist (Alberta)
🏢 Fix Network
📍 Alberta