This multifaceted role combines strategic planning, content creation, digital expertise, and leadership to drive brand visibility and market growth.

Your Responsibilities

Strategic Marketing Leadership

- Develop and implement comprehensive marketing plans to enhance brand visibility and market reach.
- Manage digital marketing campaigns across email, social media, SEO, and online advertising platforms.
- Collaborate with cross-functional teams, including software developers, to ensure alignment on initiatives.

Content Creation & Design

- Utilize Adobe Creative Suite to design visually compelling marketing materials that resonate with target audiences.
- Lead the creation of marketing content, including blog posts, case studies, video scripts, infographics, and more.
- Work closely with our team to ensure all materials align with Forge Labs' brand ethos and values.

E-Commerce Optimization & Analytics

- Analyze user behavior on our e-commerce platform to identify areas for improvement and boost conversion rates.
- Collaborate with the software development team to implement strategies (basic understanding of JavaScript and React JS is a plus).
- Monitor and analyze campaign performance using Google Analytics and other tools to refine marketing strategies.

Website Management & SEO

- Manage and update content on our WordPress site to keep it fresh and engaging.
- Drive organic traffic through a strong understanding of SEO principles and best practices.




- Optimize web pages for search engine visibility and user experience.

Requirements

Required Skills

- Experience: Proven track record in a marketing role, ideally with experience in e-commerce environments.
- Design Expertise: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality visual materials.
- Leadership: Robust organizational and project management skills, with experience leading cross-functional initiatives.

Preferred Skills

- Technical Skills: Familiarity with WordPress, SEO tools, and Google Analytics; knowledge of JavaScript/React JS is a strong asset.
- Creativity: A knack for storytelling, designing compelling content, and innovating in marketing strategies.
- Adaptability: Ability to thrive in a fast-paced environment, think on your feet, and take on new challenges.

Why Forge Labs?

Innovation

Work with cutting-edge technology and a diverse range of industries, from engineering to entertainment.

Impact

Lead marketing initiatives that directly shape the public's perception of Forge Labs.

Growth

Be part of a dynamic, fast-growing company where your ideas and contributions matter.

Collaboration

Join a talented team of problem-solvers who excel at delivering exceptional results.

Forge Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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📌 Creative Marketing Lead (Burnaby)
🏢 Forge Labs
📍 Burnaby