Some of what you will do: The Director, Digital Growth & Media Marketing is responsible for leading Staples Canada's digital growth strategy, media investment, customer lifecycle marketing, and social media ecosystem across B2C and B2B. This role is accountable for driving customer acquisition, engagement, retention, traffic, and revenue through a portfolio of paid, owned, and earned channels. The Director will lead teams responsible for performance media, SEM, CRM and email marketing, paid and organic social media, marketing technology, and digital marketing effectiveness. This leader will partner closely with Integrated Marketing, Creative & Production, Analytics, eCommerce, Digital Experience, and Business (i.E. B2B, Merchandising, Digital, Services) teams to ensure digital investments drive measurable business outcomes and support enterprise growth objectives. As a member of the Marketing Leadership Team, this role will champion innovation, customer-centric marketing, personalization, and data-driven decision making while advancing Staples Canada's digital marketing capabilities. Specifically, You Will: Digital Growth Strategy & Marketing Transformation Lead the digital growth strategy across B2C and B2B, ensuring paid, owned, and earned channels are aligned to enterprise revenue, traffic, customer acquisition, engagement, and retention goals. Advance Staples Canada’s shift toward a more digital-first, customer-centric marketing organization through explicit roadmaps, capability building, test-and-learn practices, and cross-functional adoption. Performance Media, SEM & Full-Funnel Investment Oversee performance media strategy across search, shopping, display, programmatic, paid social, affiliate, retail media, and other growth channels. Set investment strategy and budget allocation by business objective, audience, funnel stage, and expected return, balancing customer acquisition, demand generation, profitability,



and brand-building outcomes. Lead agency, platform, and partner relationships to ensure media plans are strategically sound, commercially efficient, and aligned to business priorities. CRM, Email & Customer Lifecycle Marketing Lead CRM, email, SMS, and lifecycle marketing strategies that deepen customer engagement, increase retention, and drive profitable sales across key customer segments. Accelerate personalization, automation, segmentation, and triggered communications using customer data, behavioural insights, and marketing technology capabilities. Develop differentiated lifecycle strategies for B2C and B2B audiences, including business customers (e.G. Preferred Customers, Small Medium Businesses, Enterprise Businesses) and other high-value segments. Paid & Organic Social Media Ecosystem Own the strategic direction for paid and organic social media, ensuring Staples Canada builds an integrated, brand-right, performance-oriented social ecosystem. Partner closely with Integrated Marketing, Creative & Production, PR/Communications, and agency partners to align social content, community engagement, campaign amplification, and performance optimization. Marketing Technology, Personalization & Digital Effectiveness Lead the identification, evaluation, business case development, and optimization of marketing technology capabilities that enable personalization, automation, audience activation, measurement, and channel efficiency. Partner with eCommerce, Digital Experience, Analytics, IT, and external vendors to improve digital marketing effectiveness across the customer journey. Cross-Functional Planning, B2B/B2C Growth & Business Partnership Act as a strategic partner to business, marketing, merchandising, eCommerce, digital experience, and services stakeholders to ensure digital investments support enterprise priorities. Develop scalable approaches that support both B2C and B2B growth, with sufficient focus on business customer acquisition, nurture, retention, and

📌 Director - Digital Marketing (Richmond Hill)
🏢 Socket.dev
📍 Richmond Hill