Demand Generation Specialist (PJM Energy Market) About Our Client Our client is a growing and innovative leader in the energy sector, focused on delivering cutting‑edge solutions to large‑scale users. They operate in a fast‑paced, agile environment where strategic initiatives and visible impact are at the forefront of their mission. This is an opportunity to join a high‑impact team that values autonomy, ownership, and long‑term professional growth. Role Overview As the Demand Generation Specialist , you will be the driving force behind pipeline growth and market expansion within the PJM region (U.S. energy market). This role is highly strategic, focusing on account‑based marketing (ABM) to engage large commercial and industrial energy users. You will bridge the gap between marketing and sales to navigate a specialized, regulated landscape. Main Responsibilities Strategy & Execution: Develop and launch multi‑channel demand generation strategies (Email, Paid Media, LinkedIn, Webinars) specifically for the PJM region. ABM Leadership: Partner closely with Sales to identify key accounts and execute tailored account‑based marketing programs. Lead Management: Build and optimize sophisticated lead nurturing programs to move prospects through the funnel. Market Intelligence: Conduct deep‑dive research into PJM‑specific customer segments,



including industrial and institutional energy users. Data Analysis: Track and report on campaign KPIs, continuously optimizing for lead quality and conversion rates. Event Coordination: Support regional industry events and trade shows to drive local engagement. Must Haves Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 5+ years in B2B Demand Generation or Lead Generation. Market Knowledge: Proven experience running U.S. market campaigns (PJM or similar energy regions preferred). Technical Stack: Hands‑on proficiency with CRM and Marketing Automation platforms. Sales Alignment: Strong track record of collaborating with Sales teams on pipeline generation and ABM tactics. Communication: Exceptional stakeholder management and communication skills. Nice to Haves Direct experience in the Energy, Utilities, or highly regulated industries . Experience navigating complex regulatory contexts in marketing messaging. Other Important Info Salary Range: $75,000 – $95,000 per year (commensurate with experience). Work Model: Hybrid (3 days onsite in North York). Benefits: Competitive compensation package, comprehensive benefits, and significant long‑term growth opportunities. Culture: Fast‑paced, collaborative, and high‑autonomy setting. #J-18808-Ljbffr

📌 Demand Generation Specialist - $75,000 - $95,000 A Year (Toronto)
🏢 PJM Energy Market
📍 Toronto