Transform digital marketing initiatives at Ritchie Bros. as a Senior Digital Marketing Specialist, focusing on maximizing B2B lead generation efforts. You’ll be working out of our Burnaby office with a blend of hybrid flexibility.
This is a pivotal role on the Digital Marketing Team, where you will develop and manage paid media strategies to generate high-quality leads across various platforms. You will employ advanced technologies and data analysis techniques, ensuring that each campaign is optimized for performance. Your contributions will directly impact lead quality and conversion rates through innovative testing and effective communication with internal teams and stakeholders.
Key Responsibilities:
• Own the strategy for conversion optimization on digital channels
• Conduct performance testing and report findings




• Design landing pages specific to campaign goals
• Manage internal communications regarding project timelines
• Utilize ad tech for budget and campaign measurement
Requirements:
• 3+ years of B2B paid media experience
• Expertise in Google Ads and LinkedIn Ads
• Familiarity with AI-driven advertising and automation tools
• Solid skills in marketing analytics and measurement
• Ability to operate effectively in a deadline-driven atmosphere
Leverage your digital marketing skills to enhance B2B lead acquisition at Ritchie Bros. through innovative strategies and data analysis.
#J-18808-Ljbffr

📌 Lead Generation-Focused Digital Marketing Expert (Burnaby)
🏢 RBGlobal
📍 Burnaby