Drive transformation in customer engagement as the Director of Email and SMS Marketing at Canada Goose in Toronto. Lead precision-driven strategies that enhance personalization and subscriber health across channels.This pivotal role centers on revolutionizing Canada Goose’s email and SMS communication strategies to boost personalization and engagement. You'll oversee data-driven marketing initiatives, working closely across various teams like E-commerce, Retail, and Customer Experience. Your leadership will be key in shaping effective customer lifecycle journeys and enhancing long-term retention.Key Responsibilities:
- Lead the global Email & SMS strategy transformation
- Develop customer segmentation and personalization strategies




- Establish contact and suppression logic for subscriber health
- Drive measurement and experimentation for continuous improvement
- Own the marketing technology, CRM, and CDP roadmapRequirements:
- Over 10 years in Email Marketing, SMS, or CRM roles
- Proven experience in personalisation-led channel strategies
- Expertise in customer journey orchestration and segmentation
- Familiarity with key marketing technology platforms
- Robust knowledge of email deliverability and complianceShape the future of Canada Goose’s digital strategies with impactful email and SMS communications.#J-18808-Ljbffr

📌 Director Of Email & Sms Marketing At Canada Goose (Toronto)
🏢 Canada Goose
📍 Toronto