Senior Specialist, Aftersales Brand Marketing (12-Month Contract) Job Category: Service Operations Requisition Number: SENIO Posted: March 26, 2026 Full-Time Hybrid Locations Showing 1 location Description Work Arrangement: Hybrid (Home Office/Richmond Hill Office) Reporting to the Manager of Service Operations, the Senior Specialist of Aftersales Brand Marketing will be responsible for developing and implementing a comprehensive owner communications program and elevate the digital service experience with the goal of providing multi-channel aftersales marketing solution that enhances the entire customer journey. This individual will collaborate with various stakeholders and leverage their expertise to enhance customer engagement, strengthen the retail network, customer service retention and achieve business targets. Essential duties include but are not limited to: MAZDA OWNER COMMUNICATIONS PROGRAM MANAGEMENT Develop communication strategies aligned with marketing and customer experience objectives. Execute multi‑channel aftersales campaigns (email, social, direct mail, MyMazda push, POS, digital content). Maintain automated service reminder programs using predictive modelling and connected vehicle data. Manage vendor relationships, contracts, reporting, and daily deliverables. Collaborate with field staff and cross‑functional teams to support Retailer service goals. Gather feedback and develop training resources to improve campaign performance. Lead agency partners supporting service marketing. AFTERSALES MARKETING Support improvements to core marketing platforms and personalized communication. Lead aftersales marketing and digital executions (print, digital, POS, Mazda TV). Maintain accurate reporting for all aftersales marketing initiatives. Address data accuracy concerns with IT, MNAO, and third‑party providers. Act as liaison with vendors, Retailers, and regional/national stakeholders. Develop content promoting ownership experience, accessories,



and service. Contribute to the digital dealer innovation roadmap for service marketing. Collaborate with Digital Dealer Program partners on websites, reporting, and digital marketing. Support content development for Mazda.Ca, Retailer websites, and Mazda Tires & Accessories. Manage digital project timelines and deliverables. Identify new technologies and channels to support aftersales business targets. Create and maintain a master database of Retailer programs and platforms. Utilize Salesforce to support personalized communication strategies. BUDGET MANAGEMENT Manage purchase requests and invoice submissions within DOA guidelines. Support monthly budget reviews, forecasting, and annual budget planning. Oversee monthly Retailer statements and quarterly tire payouts. Qualifications (Experience, Knowledge & Skills Required): Post‑secondary education in business, marketing, or related field. 3–5 years of marketing experience (automotive preferred). Experience in communication strategy, project management, and vendor management. Knowledge of digital, mobile, social, and traditional marketing. Proficiency in Microsoft Excel, Word, and PowerPoint; Salesforce Marketing and Service Cloud is an asset. Experience with lifecycle customer data and data privacy regulations. Strong attention to detail, critical thinking, and communication skills. Ability to work collaboratively and influence cross‑functional teams. Bilingual (French) is an asset. This posting is for a temporary vacancy at Mazda Canada. Hiring Hourly Range for position: $35.00 - $45.00/hr CAD. The hourly rate offered will consider the successful candidate’s experience, skills, and competencies, and will be set in a manner that supports fair and consistent internal equity practices. Note that AI may be used in the initial stages of the recruitment process. Mazda Canada Inc. is an Equal Chance Employer and upon request by the applicant, accommodations will be provided in all parts of the hiring process. #J-18808-Ljbffr

📌 Senior Specialist, Aftersales Brand Marketing (12-Month Contract) - C$35 - C$45 An Hour (Richmond Hill)
🏢 Mazda Canada
📍 Richmond Hill