OverviewWe are seeking a dynamic and creative Social Media and Content Specialist to join our marketing team. This role is essential in developing and executing engaging digital content, managing social media platforms, and enhancing our brand presence across various channels. The ideal candidate will possess a strong understanding of social media marketing, content creation, and digital analytics to drive audience engagement and support our overall branding strategy.ResponsibilitiesDevelop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.Create compelling content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.Conduct social listening to gauge brand sentiment, identify trends, and gather insights for targeted campaigns.Optimize content for SEO by conducting keyword research and applying best practices for search engine visibility.Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing projects.Manage Facebook Advertising campaigns to increase reach and engagement effectively.Track web analytics using Google Analytics and web analytics tools to assess campaign performance and inform future strategies.Collaborate with public relations teams to ensure consistent messaging across all channels.Engage with followers to build relationships, respond to inquiries,



and foster a positive community around the brand.Support branding initiatives through creative storytelling and consistent visual identity implementation.Assist in e-commerce marketing efforts by creating promotional content that drives online sales.QualificationsProven experience in social media management, content creation, or digital marketing roles.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing.Strong knowledge of SEO principles, keyword research, Google Analytics, and web analytics tools.Experience with social media management platforms such as Hootsuite, Asana, Notion or Buffer.Familiarity with Facebook Advertising and other paid social media campaigns.Excellent proofreading skills with attention to detail in content editing.Ability to develop engaging visual content through photography or graphic design skills.Strong understanding of branding strategies and relationship management on digital platforms.Knowledge of social listening tools and techniques to monitor brand reputation.Ability to work independently as well as collaboratively within a team environment.Join us as a Social Media and Content Specialist to help elevate our digital presence through cutting-edge content creation, strategic planning, and data-driven insights that connect with our audience effectively.This position is best suited for freelancers/ independent sub-contractors looking for casual work.** Must be located in Brantford ON (or surrounding areas) and be able to travel/ offer in-person content shoot days.If this sounds like a fit, please send your resume and portfolio to Job Types: Part-time, FreelancePay: $17.60-$20.00 per hourExpected hours: 10 per weekWork Location: Remote

📌 Social Media And Content Specialist - C$17.6 - C$20 An Hour - Part Time (Brantford)
🏢 Danielson Media
📍 Brantford