Digital:

- E-Commerce Experience
- Create and update the Digital Marketing Calendar
- Content Management Experience
- Lead the strategy and creation of paid social media ads (including FB, Instagram, Pinterest, Google Ads and Yelp)
- Monitor and optimize performance of Paid advertising campaigns
- Reporting of paid media tracking and analytics providing commentary on performance and recommended action plans in a timely manner
- Identify strategic brand partnerships & activities to help improve RDV’s presence in digital space.
- Work with the social media strategist to monitor social networks for customer care issues and ensure voice of RDV is communicated throughout all digital activities
- Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
- Experience or interest in designing an Ecommerce website experience and seamless customer journey to deliver valuable content
- Experience in managing a content management system (CMS) and creating landing pages
- Prior experience in creating and managing Email marketing campaigns through Mailchimp/ Marketo.
- Think outside the box and proactively introduce new ideas or suggestions to improve processes

Billing and Accounting:

- Assist the accounting department in collecting payments as well as approving invoices for media payments




- Create and manage the monthly budgeting reports, identify areas of improvement

Skills

- Solid written and verbal communication skills
- Leadership
- Analytical thinking
- Organization and Time Management Skills
- Ability to work strategically and meet tight deadlines
- Understand how to target customers and prospects with email marketing
- Use marketing analytics tools to analyze the success of digital marketing efforts

- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Follows social media, YouTube and industry news & trends,
- Genuine interest / early adopter of digital technology & innovation
- Knowledge of social media for business and influencer marketing tactics,
- CMS, website design knowledge and Mailchimp
- SEO & SEM
- Backend website knowledge and configuration
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
- Networking, creativity, eye for design and luxury
- Identify partnership opportunities (paid and earned)
- Able to curate and deliver high impact photoshoots and editorial content for RDV
- Be the face of RDV in representing the brand at events and photoshoots

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📌 Digital Marketing Specialist (Toronto)
🏢 Royal De Versailles Jewellers
📍 Toronto