As a Specialist, Retention & Engagement for the PC Optimum Digital team, you will play a key role in executing lifecycle marketing strategies that keep our member base active, loyal, and engaged across our digital ecosystem. With one of the largest loyalty programs in Canada, this role is focused on understanding our members and delivering relevant, personalized communications that drive meaningful engagement. Lifecycle (CRM) Strategy & Communications Support the development and execution of lifecycle marketing strategies across key member moments Own the day-to-day management of communications across digital channels (email, push notifications, SMS), ensuring messaging is relevant, timely, and personalized Translate business objectives into transparent, compelling member-facing messaging and journeys Support always-on and triggered marketing programs that drive repeat engagement and retention Campaign Planning & Execution Execute end-to-end CRM campaigns, including briefing, creative reviews, and QA Manage campaign calendars and coordinate across stakeholders to ensure timely delivery Partner with creative and brand teams to develop and refine messaging and assets Support testing strategies (A/B, multivariate) to continuously optimize performance Personalization & Targeting Apply segmentation and targeting strategies to deliver more relevant member experiences Support the execution of personalized campaigns and offers, leveraging insights and past performance Identify opportunities to enhance communications through better use of data and automation Reporting & Insights Monitor campaign performance and track against key KPIs (engagement, conversion, retention)



Analyze results and provide actionable insights and recommendations to improve future campaigns Partner with Analytics teams to better understand member behavior and inform strategy Cross-Functional Collaboration & Innovation Collaborate with cross-functional stakeholders to execute campaigns Contribute ideas to improve lifecycle journeys, messaging strategies, and overall member experience Stay up to date on CRM and lifecycle marketing best practices to support ongoing innovation What You’ll Bring 2–4+ years of experience in CRM, lifecycle marketing, or digital marketing (B2C preferred) Strong understanding of customer lifecycle marketing, segmentation, and personalization Hands‑on experience executing multi-channel campaigns (email, push, SMS, etc.) Analytical mindset with the ability to interpret campaign performance and generate insights Strong attention to detail and project management skills Excellent communication and collaboration skills Bilingual English/French is an asset We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Hiring Range: $80,000.00 – $110,000.00 per year. Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. #J-18808-Ljbffr

📌 Specialist, Retention & Engagement - $80,000 - $110,000 A Year (Toronto)
🏢 PC Optimum
📍 Toronto