Job Requisition ID # 26WD94757 L'affichage de poste en français suivra / The French job posting follows. 26WD94757, Industry Marketing Manager (MEP and Structural Engineering) Position Overview Building developers make the amazing happen. From ensuring that the tallest skyscrapers in the world stand, to playing a critical role in slowing climate change, building developers improve our lives and make the world better. This role is an exciting chance to use your strategic marketing and storytelling skills, deep audience understanding, and narrative excellence to lead Autodesk’s global audience marketing efforts for Structural and MEP Engineering audiences. In this highly collaborative role, you’ll work across industry strategy, product marketing, campaign development, content, field, and sales to define the voice, needs, and opportunities for the Building Engineering audience. You will translate customer insights into clear messaging, compelling content, and full-funnel marketing strategies that drive awareness, engagement, demand, and customer success. Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs. Responsibilities Lead Autodesk’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP developers Develop and refine personas, value propositions, positioning, and messaging that articulate Autodesk’s differentiated value across structural design, building systems engineering, analysis, coordination,



and sustainability workflows Serve as the internal champion and subject-matter steward for the Building Engineering audience - informing product, strategy, sales, and cross-functional marketing Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends Translate insights into actionable frameworks, ICP definitions, and audience-level narratives that guide marketing, sales, and product decision-making Understand how engineering teams evaluate tools, manage risk, collaborate, and coordinate across disciplines Partner with content and campaign teams to create high-impact assets: customer stories, case studies, webinars, thought leadership, and POVs tailored to developers Build relationships with key structural and MEP customers to secure proof points around productivity, quality, sustainability, and coordinated delivery Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns tailored to building developers and technical buyers Define campaign objectives, success metrics, and core messages; monitor performance andrefine strategy with analytics teams Identify opportunities to amplify engineering-focused content across owned, earned, and paid channels - including engineering trade media and associations Partner with sales, technical sales, and industry strategy teams to align marketing programs with go-to-market priorities for structural and MEP engineering Collaborate on audience-centric sales enablement content (personas, talk tracks, value messaging, playbooks) to support pipeline generation and

📌 Industry Marketing Manager (Canada)
🏢 Socket.dev
📍 Canada