Lead digital fundraising efforts at The Princess Margaret Cancer Foundation as Vice President, focusing on cutting-edge marketing strategies and supporter engagement. Play a key role in enhancing revenue through data-driven approaches.As the Vice President Digital & Direct Marketing at PMCF, you'll drive a data-centric growth strategy, aimed at improving supporter loyalty and experience. This senior role encompasses performance marketing, CRM strategy, and data analytics, all crucial for maximizing revenue outcomes.

Your experience will contribute to a unified digital ecosystem vital for advancing cancer research.Key Responsibilities:
Develop and execute performance marketing initiatives
Collaborate with BI on data-driven insights
Optimize supporter experiences through customer journey strategiesRequirements:
10+ years in senior marketing leadership roles
Expertise in CRM and lifecycle marketing
Proven success in digital performance marketing
Experience with data analytics and BI tools
Bachelor’s degree; MBA preferredDrive impactful fundraising interactions through digital excellence and strategic insights at PMCF.

📌 Vice President Of Digital Marketing At Pmcf Toronto
🏢 The Princess Margaret Cancer Foundation
📍 Toronto