Relentlessly drive demand generation at Relay as a Segment Marketing Manager. Own vertical campaigns end-to-end, transforming financial clarity for small business owners in Toronto. Relay, a digital banking platform, is seeking a dynamic Segment Marketing Manager to lead targeted campaigns.

You'll manage strategy, execution, and results, ensuring alignment across the marketing organization. This position requires an ability to coordinate various teams while focusing on quality and effectiveness in B2B demand generation efforts. Key Responsibilities:
Own campaign framework for core verticals from strategy to launch
Manage a 12-month evergreen calendar of key activations
Collaborate across branding, content, and performance teams




Test recent platforms for audience engagement at scale
Enhance conversion moments from landing page to nurture

Requirements:
3–6 years in B2B demand generation or campaign management
Proven ability to orchestrate multi-channel marketing efforts
Robust cross-functional communication skills
Detail-oriented mindset for parallel project management
Comfort in developing campaigns from scratch

Elevate Relay's marketing efforts through cutting-edge segment campaigns and cross-functional collaboration.

📌 Segment Marketing Manager At Relay Toronto
🏢 Relay
📍 Toronto