Drive customer engagement at Arc'teryx as their Lifecycle Marketing Automations Lead. Oversee content strategies and lifecycle programs in a hybrid role based in North Vancouver.
This temporary position is vital for executing acquisition, retention, and reactivation strategies. With a focus on data-driven initiatives, you will enhance customer lifetime value by partnering with Global CRM and Technology teams. This role emphasizes collaboration and creativity, ensuring seamless omnichannel guest experiences.
Key Responsibilities: - Lead content strategy and execution for marketing automation - Collaborate with cross-functional teams for measurable outcomes - Leverage Salesforce Marketing Cloud for optimization - Drive experimentation across lifecycle initiatives - Monitor and report on marketing KPIs and insights
Requirements: - Bachelor's degree in marketing or related field - 6+ years in lifecycle or CRM marketing - Solid skills in Salesforce Marketing Cloud - Proven project management experience - Detail-oriented with expertise in A/B testing
Join Arc'teryx in this agile role, where your strategic vision will shape customer relationships.#J-18808-Ljbffr

📌 Lifecycle Marketing Automation Lead At Arc'teryx Winnipeg
🏢 Arc'teryx
📍 Winnipeg