Take charge as Thumbtack’s SEM Marketing Strategy Manager, optimizing paid search initiatives to connect homeowners with local services. Your expertise will guide creative marketing solutions.
This vital role is centered around enhancing Thumbtack's visibility and service offerings through targeted SEM strategies. With a minimum of 8 years of paid digital advertising, you will drive campaign optimizations and develop effective tracking systems that leverage data analytics, while ensuring seamless collaboration with internal teams.
Key Responsibilities:
• Lead SEM initiatives to engage recent customers
• Optimize Google and Microsoft ad campaigns
• Build a roadmap for ad copy and bidding experiments
• Collaborate with analytics and engineering for seamless tools
• Measure performance metrics using integrated data sources
Requirements:
• 8+ years in paid digital advertising is essential
• Strong track record of SEM performance improvement
• Experience managing ad vendor relationships
• Familiarity with TROAS and LTV strategies
• Solid analytical skills for effective campaign tracking
Bring your strategic SEM vision to Thumbtack’s marketing initiatives.
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