Overview VirtualAd is a boutique performance marketing agency specializing in online capital raises. To date, we have helped businesses raise over $100M in capital. We are at the core of the Direct-to-Consumer Finance movement, transforming how investors access unique opportunities and how companies raise capital. Our team operates in a complex, high-stakes client environment, requiring deep expertise in performance marketing, investor acquisition, and financial markets. Remote Work We are a fully remote workforce based in Toronto, Canada. Please note, due to the high volume of applicants, only individuals residing in and legally authorized to work in Canada or the US will be considered. All other applicants will be automatically disqualified Position Overview As a Senior Paid Media Manager, you will be responsible for developing, executing, and optimizing paid media campaigns with a full-funnel approach. Your role is not just about generating leads but ensuring those leads are high quality and convert into loyal customers. You will collaborate with cross-functional teams, combining creativity with data-driven insights to deliver exceptional performance. Compensation $85,000 - $105,000 based on candidates experience Company benefits package Key Responsibilities Budget Management & PacingStrategically manage monthly budgets ranging from $10k to $150k+, ensuring campaigns pace effectively to maximize ROI. Continuously monitor budget consumption and make adjustments to bids, ad spend, and audience allocation to stay within budget while meeting performance goals. Campaign Strategy & SetupDevelop tailored paid media strategies that align with client business objectives and full-funnel goals.



Plan and execute recent campaign launches across platforms, including Meta, Google, LinkedIn Ads, and TikTok Ads. Conduct comprehensive audience research to create precise targeting, leveraging lookalike audiences, interest-based segmentation, and custom audiences. Implement dynamic creative testing, experimenting with various ad formats, visuals, and messaging to identify top-performing combinations. Performance OptimizationMonitor and analyze key metrics such as CPC, CTR, ROAS, CPA, lead quality, and conversion rates. Perform in-depth A/B and multivariate testing on creatives, headlines, video content, targeting, and placements. Optimize campaign components, including ad placements, bidding strategies, and audience segmentation, to achieve consistent improvements. Full-Funnel Impact AnalysisGo beyond lead generation by analyzing down-funnel metrics such as lead-to-sale conversion rates, customer acquisition cost (CAC), and customer lifetime value (LTV). Ensure leads generated by paid media campaigns are of high quality and contribute to measurable business growth. Use insights from CRM data and tracking tools to refine targeting and messaging strategies. Work with accounts team to define clear, measurable KPIs, ensuring campaigns are designed to achieve or exceed them.



Regularly review campaign performance against goals and proactively make optimizations Trend Awareness & Industry InnovationStay current with the latest platform trends, updates, and advertising features across: Google, Meta, LinkedIn, and TikTok. Creative Analysis & Dynamic TestingPartner with the creative team to develop high-performing ad visuals, headlines, and copy tailored to each platform and audience. Implement dynamic creative testing to evaluate the performance of different combinations of ad elements, including visuals, videos, headlines, and CTAs. Analyze video content performance to identify trends in engagement and conversion, refining creative briefs accordingly. Reporting & InsightsTranslate complex data into actionable insights and clear recommendations for internal teams and clients. Process OptimizationDevelop and refine SOPs for campaign setup, maintenance, and reporting to enhance operational efficiency. Create internal workflows and checklists to ensure consistency and scalability across accounts. Collaborate across the organization to align paid media strategies with broader client goals. Identify opportunities for upselling or cross-selling additional services based on client needs and growth potential. What Success Looks Like Consistently achieving or exceeding KPIs such as ROAS, CPL, and conversion rates, with a focus on down-funnel impact. Delivering innovative, high-performing campaigns that align with and surpass client objectives. Continuously improving campaign performance through data-driven experimentation and creative problem-solving. #J-18808-Ljbffr

📌 Senior Paid Media Manager - $85,000 - $105,000 A Year - Remote (Toronto)
🏢 VirtualAd
📍 Toronto