What You''ll Do! Lead theteam responsible for thedevelopmentand executionofSEM, and Paid AIstrategies and initiatives that driveconversion and acquisition(quality resultsat acceleratedvolumes and efficient costs).

Two SEM specialists, and one Manager of SEO.

Build data-driven and customer focused plans across

Paid

Search,Performance

Maxand content opportunities for organic visibility.

Be a thought leader in

Paid Search & Organic (traditional SERP &AI;)strategiesand effectively influence these ideas tobusiness stakeholders to gain confidence and alignment.

Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERPs and AI Overviews.

Collaborate with

Digital Platforms ontechnical SEO implementation.

Collaborate withthe Acquisition Targeting teamtoidentifyopportunities toleveragefirst-partydata for targeting and measurement.

Define, measure and report on KPIs that holdSEMinvestments accountable to desired business outcomes, including the

Cost Per Activation & ROI.

Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.

Report on the effectiveness ofSEMinvestmentsto senior stakeholders duringweekly,monthly, and quarterlybusiness reviews.

Partner withcross functionalacquisition strategyteams to plan acquisition targets.

Streamline processes to maximize time spent on value-added planning and optimization.

Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.

What You Bring! Post-secondary degree/diploma in a related field(Business, Marketing, Advertising) Experience in Financial Services(Credit Card and Deposit Acquisition) isa strong asset. 7+yearsof experience inSEM & SEOand execution including 2-3 years of experience managing a team of digital media practitioners.





Demonstrated ability to meet and exceed KPIs.

Familiar withorganic monitoring tools such as Screaming Frog,SEMRush, Google Search Console, Google Analytics, and Webmaster Tools.

Demonstrated working knowledge ofbuying platforms like SA360, Google Ads, and Microsoft

Ads. A strong grasp of the agilemethodologyis an assetbut notrequired.

An analytical thinker withtheability toturn datainto actionable insightsand effective paid media strategies. A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders.

Collaborative and positive attitude with passion for questioning assumptions and answering questions with data,tounlock value for thebusiness & theenterprise.

Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision.

Robust in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).

Excellentprioritymanagement skillsdemonstratedwith both stakeholder partners &mediaspecialists; Possess a passion for thesearchecosystem,acuriosity to keeplearning,and a deep understanding ofemergingtrends in AI and measurement tools.

What we offer [For full-time permanent roles] Competitive discretionary bonus Market leading RRSP match program Medical, dental, vision, life,



and disability benefits Employee Share Purchase Plan Maternity/Parental top-up while you care for your little one Generous vacation policy and personal days Virtual events to connect with your fellow colleagues Professional development and comprehensive Career Development program A fulfilling opportunity to join one of the top Fin

Techs and help create a new kind of banking experience The incumbent will be working hybrid and in office time will be spent working from EQ Banks additional office space located at 2200-25 Ontario Street, Toronto, ON .

Equity, Diversity & Inclusion EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.

We believe our organization is stronger and our people thrive when we honour and celebrate diverse experiences, identities, and perspectives.

Were equally committed to supporting your growth, both professionally and personally.

We provide a barrierfree recruitment process and work environment.

If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position.

All AI-enabled outputs are reviewed and validated by our talent team.

All candidates considered for hire must successfully complete a criminal background check and credit check.

While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role. EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country''s seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada''s Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit and .

📌 Senior Manager, SEM & SEO Strategy (Toronto)
🏢 Equitable Bank
📍 Toronto