Range: 66,400.00 - 99,600.00 CAD Job Description: Senior Copywriter Specialist (12 months contract) We are ready to take this game to the next level and need someone passionate to support the development of copy for websites and applications including game pages, tutorial videos, owned digital advertising, promotions, and emails to support all key digital asset needs for OLG Digital Platforms in a manner that is relevant and appropriate for the target audience. YOUR ROLE IN THE GAME Reporting to the Sr Manager Digital Creative Content Production, you will be empowered to: Content Creation & Copywriting Develop copy for UI/UX userflows on web and apps for complex user journeys, in a manner that reflects the requirements of the stakeholders while always putting the customer first.

Write transparent, engaging, SEO focused and on-brand copy for all owned digital channels including promotions, email campaigns, social media, blogs, tutorials, internal channels and video scripts.

Collaborate with designers, developers, and marketers to create best practice deliverables Edit and proofread content for grammar, clarity, and consistency, ensuring all copy is fresh, relevant and on trend with OLGs ever evolving audience.

Maintain and evolve content style guides and tone of voice documentation to support Digital Creative Content team along with the maintenance of OLG digital copy templates and team documentation to ensure that processes are up to date, relevant and appropriate to execute for our collaborators.

Assist in brainstorming, planning and execution of digital marketing campaigns.

Contribute to content calendars and vetting campaign briefs.

Support SEO initiatives through keyword-rich content and metadata optimization using guidelines and best practices.

Monitor content performance and provide insights to improve engagement and conversion.





Adapt advertising copy into owned digital assets where required Collaboration & Strategy Work closely with cross-functional teams including creative, marketing, and product to ensure content meets business objectives.

Contribute ideas for new content formats and storytelling approaches.

Develop and champion copy tone & style in a manner consistent with visual experiences to reinforce the brand positioning while prioritizing storytelling and connection.

Interact with product and channel teams to understand business objectives for audience and to provide relevant copy to achieve KPI.

Work closely with OLG French Language services to deliver on OLGs French language requirements.

Collaborate with OLGs legal team to deliver clear rules and regulations to OLG customers to ensure all customer protection requirements are met. WHAT YOU BRING TO THE GAME Education & Experience: University degree in English, Communications, Advertising or related field Minimum 3 years of copywriting experience (agency, design house, in-house) Relevant Skills: Demonstrated digital Creative writing skills Communication and interpersonal skills Demonstrated UIUX userflow skillset Conceptual, analytical and problem-solving skills Complex stakeholder relationship management skills AI integration and automation experience a plus Demonstrated content strategy skillset Understanding of creative storytelling principles Understanding of writing styles and principles across various mediums BENEFITS OF JOINING THE WINNING TEAM Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

Growth Focus: Become your best self with comprehensive support for your professional development.

Equity, diversity, and inclusion: Core to OLGs culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

📌 Senior Copywriter Specialist (12 months contract) (Toronto)
🏢 OLG
📍 Toronto