Graphic Design Specialist (Brand & Paid Ads)
Tripshepherd and See Sight Tours are looking for a Graphic Design Specialist (Brand & Paid Ads) to own the visual execution of our brand across paid advertising, digital touchpoints, and real‑world experiences.

This is a hands‑on, execution‑focused role for a designer who understands how creative impacts performance. You’ll play a critical role in shaping how our brand looks and feels — from high‑performing paid ads to tour guide uniforms, merchandise, signage, and family‑friendly brand assets.

You’ll work closely with the Growth team to ensure our visuals not only look great but also drive bookings, build trust, and create memorable experiences.

Department: Growth / Marketing

Reports to: Chief Marketing Officer

Employment Type: Full‑time

What You’ll Be Responsible For
Paid Ads & Performance Creative

Design static and light‑motion creative for paid ads across Meta, Google, and other platforms

Create and iterate ad creative based on performance data and testing results

Collaborate with the Performance Marketing Specialist to test hooks, formats, and visuals

Design thumbnails, overlays, and supporting creative for video ads

Digital Brand & Website Assets

Design visual assets for landing pages, funnels, and promotions

Support conversion‑focused design initiatives in collaboration with the CRO Specialist

Ensure brand consistency across all digital customer touchpoints

Brand & Physical Experience

Design and maintain visual assets for tour guide uniforms (polos, jackets, hats)

Create merchandise, signage, and print materials used across tours and locations

Ensure consistent application of brand colours, typography, and visual standards

Brand World‑Building & Family Experience





Support the design and evolution of brand mascots

Create kid‑friendly brand materials such as colouring books, activity sheets, and fun tour assets

Contribute to visual storytelling that enhances the overall customer experience

What We’re Looking For

3+ years of experience in graphic design, preferably in a brand, ecommerce, or performance‑driven environment

A strong portfolio showcasing paid ad creative, brand systems, and real‑world applications

Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools

Strong understanding of visual hierarchy, layout, and conversion‑focused design

Ability to move quickly, take feedback, and iterate in a fast‑paced environment

Experience designing for both digital and print/physical assets is a strong asset

Nice to Have

Basic motion or animation experience (After Effects, Canva animations, etc.)

Experience working with travel, lifestyle, or consumer brands

What Success Looks Like in This Role

Paid ad creative that improves engagement, CTR, and conversion rates

A consistent, recognizable brand across digital and in‑market experiences

Fast, reliable creative execution that supports growth initiatives

Visual assets that enhance customer trust and brand perception

Why Join Tripshepherd & See Sight Tours

Be part of a quick‑growing travel company with global reach

See your work come to life both online and in real‑world tour experiences

Work directly with leadership and have real ownership over your output

Join a lean, performance‑driven Growth team focused on results

Seniority level

Entry level

Employment type

Full‑time

Job function

Design, Art/Creative, and Information Technology

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📌 Graphic Design Specialist (Brand & Paid) (Ontario)
🏢 Tripshepherd
📍 Ontario