About the job Experienced Lead Generation Specialist
Description

Our partner is seeking for an experienced Lead Generation Specialist to join their growing team. As a Lead Generation Specialist, you will be responsible for developing and executing lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising.

Key Responsibilities

Develop and execute lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising

Collaborate with sales and marketing teams to identify target audiences and create campaigns that generate high-quality leads and revenue

Develop marketing funnel strategies

Build marketing automations

Develop and manage email campaigns, including list segmentation, email content creation, and A/B testing

Create and manage social media advertising campaigns on platforms such as Facebook, LinkedIn, and Twitter

Manage programmatic advertising campaigns across multiple networks and platforms

Optimize campaigns based on performance data to improve ROI and drive revenue growth

Stay up-to-date with the latest trends, emerging platforms and cloud solutions, and best practices in lead generation and digital marketing

Be the first point of contact for new business prospects, provide initial information, and determine the next steps for each prospect moving forward.

Generate current leads through the creation of outreach strategies, including conducting market research and engaging customers to expand awareness, educate, and request referrals.

Perform all prospect and customer connections primarily by phone but also email, social and digital media.





Follow-up on inbound marketing leads and identify qualified opportunities, providing appropriate levels of information for interested prospects.

Engage with existing customers to generate subscriptions to additional value-add services and products.

Follow-up on leads generated through existing customers when a new location/franchise is opened.

Provide a warm transfer to, or schedule appointments and demos for, members of the sales team, once the lead is ready to engage.

Nurture new marketing leads by educating and developing prospects until they are ready to be introduced to or booked in for a demo with a member of the sales team.

Support, communicate, and collaborate with the sales team on outbound strategies and lead generating efforts, including contributing to lead generation strategies and ideas during team meetings.

Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.

Research generated leads and prepare executive summaries for sales team members ahead of their calls.

Requirements

3+ years of experience in demand lead generation or digital marketing

Experience with email marketing platforms, social media advertising, search engine advertising, and programmatic advertising

Strong analytical skills and experience using analytics tools such as Google Analytics

Excellent communication and collaboration skills

Self-starter with the ability to work independently and manage multiple projects simultaneously

Experience with e-commerce marketing required

Experience in B2B marketing and lead generation

Experience with HubSpot or other CRM systems, Experience with zapier or other lead transfer tools

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📌 Experienced Lead Generation Specialist (British Columbia)
🏢 YaaLk Technologies
📍 British Columbia