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Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. Supplying reliable networking, wireless and surveillance products to businesses in more than 170 countries, we are serving billions of people worldwide!
Join us and experience the difference.
We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do!
We are seeking a motivated and results-driven Vertical Lead Generation Specialist to join our growing team. This role involves driving high-quality inbound and outbound lead generation across key B2B verticals including ISPs, MSPs, VARs, MDUs, Hospitality, Healthcare, Education, and Franchise operations and is pivotal to supporting the Marketing team’s execution of demand-generation campaigns, partner engagement initiatives, and vertical-specific marketing deliverables. The ideal candidate has a hybrid background in B2B marketing and data-driven prospecting, with an understanding of how to tailor messaging per vertical.
Thank you in advance for your interest in TP-Link.
We look forward to reviewing your resume!
Type: Full-Time | Salary + Advantages + Paid Time Off
Reports to: Marketing Lead, B2B/ISP Strategy
Job Requirements:
5+ years of experience in B2B marketing, lead generation, or vertical sales enablement
Bachelor's degree in marketing, Business, or related field
Strong knowledge of CRM and list-building software (e.g., ZoomInfo, LinkedIn Sales Navigator)
Exceptional written and verbal communication skills
Data-driven mindset with experience in lead scoring,



tracking conversion metrics, and reporting
Experience working with channel or partner marketing teams is a strong asset
Familiarity with the Canadian tech and telecom landscape is a plus
Eligibility to work in Canada
Research, build, and maintain targeted lead lists segmented by vertical (Healthcare, Hospitality, MDU, Franchise, Hospitality) aligned to our Ideal Customer Profiles.
Develop and execute outreach sequences via email, phone, LinkedIn, and event follow-ups to generate Marketing Qualified Leads (MQLs)
Partner with the Marketing Lead to support campaign execution and lead funnel tracking (e.g., NFR campaigns, demo kits, training registrations, webinar sign-ups)
Monitor campaign performance and provide feedback to refine messaging, vertical strategies, and nurture sequences
Support trade show and event lead capture and follow-up processes, ensuring no lead is lost in transition to Sales
Assist in enriching lead data and identifying buying signals through industry directories, association lists, and digital footprints
Stay informed on vertical-specific trends, association events, and opportunities to grow lead pools
Occasional provincial/interprovincial travel will be required
In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA),



TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.
Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.
All personal data being collected will be treated in strict confidence and used for recruitment purposes only.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Computer Networking
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📌 Vertical Lead Generation Specialist (Ontario)
🏢 TP-Link Canada
📍 Ontario