Integrated Sales and Marketing Specialist Utilismart is seeking a versatile and proactive Integrated Sales & Marketing Specialist who will contribute equally to sales and marketing functions. This role combines strategic marketing execution with hands‑on sales support, and customer engagement. The ideal candidate is a strong communicator, creative thinker, and relationship builder who can manage multiple initiatives while contributing directly to business growth.
Key Responsibilities Marketing & Communications Develop and execute integrated marketing campaigns across digital, print, and event‑based channels.
Write or coordinate the writing of articles, thought leadership pieces, product spotlights, case studies, and other long‑form content.
Create marketing collateral including brochures, one‑pagers, presentations, infographics, and product sheets.
Manage day‑to‑day communication needs for internal and external audiences.
Support branding initiatives including graphic design, templates, and visual identity assets.
Manage the company’s website content, blog updates, and social media presence.
Monitor performance analytics for campaigns, website traffic, and digital marketing activities; adjust strategies accordingly.
Coordinate webinars, corporate events, trade shows, and speaking engagements.
Sales & Business Development Support lead generation efforts, qualification activities, and follow‑up coordination.
Assist with the creation of sales proposals, RFP responses, customer presentations, and product demonstrations.
Conduct market and competitive research to support sales strategy and product positioning.
Engage with prospects and customers to build relationships and identify opportunities.




Account Management & Customer Success Maintain ongoing communication with assigned customer accounts to support retention and satisfaction.
Understand customer needs, proactively provide product information, and address issues or inquiries.
Conduct customer surveys and gather feedback to support product improvements and service enhancements.
Maintain CRM data, ensuring account details, opportunities, and interactions are up to date.
Collaborate with product and operations teams to relay customer insights and support customer onboarding where needed.
Qualifications & Requirements Bachelor’s degree in marketing, business, communications, or a related field.
3+ years of experience in marketing, sales support, account management, or a hybrid role—preferably in a B2B or technology‑driven environment.
Strong writing skills with experience producing articles, blogs, case studies, or similar content.
Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., WordPress), and social media management tools.
Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools.
Strong project management abilities with the capacity to manage multiple priorities.
Graphic design skills (Canva, Adobe Suite) and comfort creating visual marketing materials.
Excellent interpersonal, verbal, and written communication skills.
Detail‑oriented, creative, and customer‑centric with a proactive mindset.
Why Join Us? Contribute directly to both marketing and revenue‑driving activities.
Work in a growing company within the smart utility and data technology sector.
Collaborate in an innovative workplace with opportunities for professional development.
Enjoy a versatile hybrid work model and competitive benefits.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Industries Utilities

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📌 Integrated Sales and Marketing Specialist (Ontario)
🏢 Utilismart
📍 Ontario