Our client, a Top 5 bank in Canada is looking to hire a Manager, Marketing Communications team for an initial 12-month contract with a high possibility of extension and conversion.

This role is 5 days a month in the office in downtown Toronto.

Campaign Strategy and Execution: Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.

Stakeholder Collaboration: Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.

Creative Development and Compliance: Oversee the creative process, ensuring adherence to CIBC''s brand guidelines and securing necessary internal approvals, including legal and compliance reviews.

Budget Optimization: Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.

Performance Analytics and Reporting: Utilize analytics to measure campaign success, derive insights,



and incorporate results-driven learning into future initiatives for continuous improvement.

Competitive Insights Integration: Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement...

Must-Have Skills: 1+ years'' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management) 1+ years'' financial services experience including knowledge of retail banking products.

Credit Cards experience is ideal. *Without this experience it is a steep learning curve.

If they have agency experience but no cc, this will work Email marking experience producing client-facing communications Experience managing budgets (Ensuring all costs come into estimate) Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to Have: 3+ years of experience working with an agency on creative.

Copy writing experience/familiarity *Robust Nice to Have Understanding of how emails are created from a technical perspective

📌 Manager, Marketing Communications (Toronto)
🏢 International Financial Group
📍 Toronto