This is a remote role, required to work in EST hours.

Who We Are Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution.

We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how.

Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships.

With a team of 300 professionals across global locations including Boston, D.C.,London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Met

Life, Flex and CERN.

Who We''re Looking For Marketbridgeis seeking a Director, Marketing

Analyticsto lead the strategy, design, and evolution of the data and analytics capabilities that power modern marketing programs.

This role sits at the intersection of marketing strategy, marketing technology,data operations,measurement, and business intelligence.

The Director will help clientsestablishthe connecteddata foundationsrequiredto activate audiences effectively, measure marketing performance accurately, and turn complex information into actionable businessinsight.

The ideal candidate is equally comfortable discussing marketingobjectiveswith senior client stakeholders and working with technical teams toimplement and configure tracking and tagging mechanisms,design the data architectures,build data integrations and workflows,andestablishgovernance standards.

This leader will oversee a team responsible for transforming, integrating, automating, and analyzing marketing data across complex client ecosystems.

They will partner closely with Marketing Technology, Marketing Operations, Demand Strategy, Media, and client teams to ensure data moves reliably from source systems through activation and measurement.

Success in this role requires a combination of data strategy, technical fluency, analytical thinking, client leadership, andpeopledevelopment,along with the ability to translate between technical requirements and business outcomes.

Key Responsibilities Lead marketing data strategy and architecture across complex client environments, defining how data should be captured, integrated, transformed, governed, activated, and measured across marketing ecosystems.

Collaborate with Marketing Technology & Operations leadership toestablishreusable methodologies, standards, and intellectual property for data architecture, integration, data quality, automation, measurement readiness, and analytics delivery.

Own the design and governance of scalable marketing data solutions spanning CRM, marketing automation platforms, media and ABM platforms, web analytics, data warehouses, BI environments, and other marketing and sales systems.

Translate business and marketing strategies into data requirements, helping clientsdeterminethe data, integration, segmentation, measurement, and reporting capabilities required to support their goals.

Oversee data integration and transformation frameworks, including ETL processes, APIs, cloud connectors, workflow automation, SQL- and Python-based solutions, and other methods used to move and prepare data across platforms.

Establish data quality and governance standards that improve the accuracy, consistency, accessibility, security, and reliability of marketing data and downstream reporting.





Advance marketing measurement and analytics capabilities by partnering with Strategy, Media, and

Marketing Technology & Operationsteams toestablishreliable data foundations, KPI frameworks, reporting structures, and analytical approaches.

Connect data to business insight, helping client and internal teams understand how data infrastructure, measurement, and analytical outputs can improve marketing decisions and business outcomes.

Serve as a senior trusted advisor to clients, including Marketing Operations, Analytics, Technology, and Marketing leaders, on data architecture, operational data strategy, measurement readiness, governance, and future-state capabilities.

Lead complex discovery and solution-design engagements,facilitatingstakeholder conversations, documenting requirements,identifyinggaps, and developing future-state recommendations andimplementationroadmaps.

Evaluate emerging data, analytics, automation, and AI capabilities,identifyingopportunities to increase efficiency, improve decision-making, and expand

Marketbridge''sclient offerings.

Lead and develop Marketing Data & Analytics talent, providing coaching, technical guidance, performance management, career development, and opportunities for team members to expand their skills.

Guide team resourcing anddeliveryquality across multiple client engagements, ensuring work is appropriately staffed and delivered against established technical and analytical standards.

Support new business and organic growth, leading data and analytics discovery, solution design, technical scoping, estimation, proposal development, and client presentations.

Qualifications 8+ years of experience in marketing data, marketing analytics, data engineering, marketing operations, marketing technology, business intelligence, or a closely related discipline, ideally within an agency, consulting, or complex client-service environment.

Demonstrated experience leading marketing data strategy and solution architecture across interconnected marketing and sales technology environments.

Strong understanding of the role data plays across the marketing lifecycle, including audience development, segmentation, personalization, campaign activation, measurement, attribution, reporting, and optimization.

Experience designing or overseeing ETL/ELT processes, data transformations, automated workflows, APIs, system integrations, and data quality frameworks.

Strong working knowledge of SQL and familiarity with Python and modern data transformation or automation approaches; the Director does not need to be the primary hands-on developer but must be technically fluent enough to guide solutions and challenge architectural decisions.

Deepexpertisein web analytics and tag management strategy and implementation, including GA4, GTM, and Adobe Analytics, with experience defining measurement frameworks, tagging and data layer architectures, event taxonomies, implementation standards, QA processes, and governance across enterprise digital properties.

Experience working across platforms such as Salesforce, Hub

Spot, Marketo, Salesforce Marketing Cloud, 6sense,Demandbase, cloud data warehouses,



BI platforms, and data integration/automation tools.

Strong understanding of data architecture, data modeling, governance, identity, integration patterns, and marketing data quality.

Experience with marketing measurement and analytics, including the ability to connect campaign and customer data to KPIs, reporting, performance analysis, and business outcomes.

Ability to translate complex technical concepts into clear recommendations for both technical and non-technical audiences.

Strong client-facing communication and executive presentation skills, with experience advising senior marketing, operations, analytics, and technology stakeholders.

Proven ability to lead ambiguous and complex engagements from discovery and requirements gathering through solution design, implementation, and optimization.

Experience managing and developing multidisciplinary data and analytics talent, including coaching individual contributors and emerging people leaders.

Strong cross-functional leadership skills anddemonstratedability to collaborate with strategy, technology, activation, analytics, media, creative, and account teams.

Experienceidentifying, scoping, and supporting new business and organic growth opportunities. A strong senseof curiosity about emerging technologies, including how AI, automation, up-to-date data platforms, and advanced analytics are changing marketing operations and decision-making.

Our Culture Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market.

At Marketbridge, youll join a vibrant community of team-oriented minds dedicated to reinventing growth.

We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies.

From day one, youll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance.

Our inclusive environment values each individuals voice, fostering genuine connections and a sense of belonging.

Here, you wont just watch the industry evolveyoull help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.

Benefits & Perks At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.

Heres what you can look forward to: Time Off & Flexibility Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).

Plus, were closed from Christmas to New Years so you can fully unplug.

Health & Wellness Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

Financial Security 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D; coverage for extra peace of mind.

Learning & Growth A professional development fund ($500) and continuous learning programs to invest in your career.

Tech & Perks Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship.

Marketbridge is an Equal Prospect Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks.

The salary range for this role is $115,000 $130,000.

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📌 Director, Marketing Analytics (Toronto)
🏢 MarketBridge
📍 Toronto