Manulife is seeking a Product Owner with experience in Customer Data Platforms (CDP) to join our team. In this role, you will lead the planning and delivery of CDP implementations, collaborating closely with data engineers and business analysts in Data Activation team, as part of Global Digital Marketing. You will report to the Director of Data Activation & Segmentation, contributing to the enhancement of our digital marketing capabilities. In this role, you will have the opportunity to work with a dynamic and collaborative team, and to make a significant impact on the delivery of technology services to our global organization.

Position Responsibilities

Partner with Business, Marketing, Program management & Data office teams to gather and document requirements for CDP implementation use-cases.

Work collaboratively with data enablement and engineering teams to analyze and document technical dependencies.

Ensure requirements are clearly defined, aligned with business objectives, and communicated effectively to technical teams.

Drive the product strategy, planning, and delivery of key capabilities for CDP platform (defines product goals) enabling Personalization propagation across the organization

Create use case & technical enhancement roadmap with business analysts, data engineers, and web data specialists to plan and prioritize the delivery of CDP use-cases and capability improvements.

Develop and maintain project plans, timelines, and resource allocations to meet project goals on time. Lead the squad through Agile methodology by ensuring increasing squad velocity & managing backlog as per business priorities

Communicate timelines clearly with internal and external teams.

Define, measure & report Key Performance Indicators (KPIs) for each use case & campaign working with business and Measurements & Insights team

Lead the process of logging, prioritizing, and planning change requests for CDP projects.

Assess the impact of changes on current processes and systems and work with team members to implement adjustments as needed.

Serve as the main point of contact for team members involved in Canada segment CDP projects with accountability for the CDP product backlog and feature prioritization process of the Canada segment squad.

Facilitate communication and alignment between business units and technical teams, addressing any issues or concerns; maintain RAID log & end to end process documentation with partner teams

Coordinate with data engineering, web data engineering,



and business analysis teams to achieve project goals, fostering a collaborative environment for successful outcomes and effective problem-solving.

Required Qualifications

5+ or more years of proven experience as in a similar role, particularly working on MarTech implementation projects.

Bachelor’s degree or equivalent experience in Business Administration, Information Technology, Data Science, or a related field.

Relevant certifications or additional training in CDP, digital transformation, or project management are preferred.

Experience leading digital transformation projects and handling multi-functional teams.

Familiarity with Adobe Experience Platform (AEP); preferably Customer Data Platforms (CDP),.

Knowledge of offline data integration and Azure Data Lake is highly desirable.

Understanding of data engineering and web and app data collection principles.

Preferred Qualifications

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Experience in the financial services industry in Canada is a plus.

When you join our team:

We’ll empower you to learn and grow the career you want

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words

As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

マニュライフとジョン・ハンコックについて
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/lをご覧ください。

マニュライフは機会均等を是とする雇用主です




マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

Referenced Salary Location
Toronto, Ontario

Working Arrangement
ハイブリッド勤務

Salary range is expected to be between
$113,000.00 CAD - $163,000.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness advantages, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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📌 Senior Product Owner - Customer Data Platforms (CDP) (Ontario)
🏢 Manulife Financial
📍 Ontario