Elevate your digital marketing expertise with Okta as a Global Paid Search Marketing Manager. This hybrid role focuses on advanced analytics and AI-driven paid search strategy.
In this pivotal position within the Global Digital Acquisition Team, you will transform our search portfolio by implementing cutting-edge Value-Based Bidding models. Your keen analytical skills will ensure campaign effectiveness, leveraging AI capabilities while working closely with various teams to integrate Martech solutions seamlessly.
Key Responsibilities:
• Develop AI-driven paid search strategies across Google Ads and Bing Ads
• Implement and optimize Value-Based Bidding for high-value outcomes
• Conduct structured A/B and multivariate tests for campaign refinement
• Generate real-time,
unified reporting for all in-market campaigns
• Collaborate with teams for effective CRM and marketing automation integration
Requirements:
• BA or BS in Marketing, Business, or related fields
• 3–5 years managing enterprise-level paid search campaigns
• Solid analytical skills and VBB expertise
• Experience with AI-driven search features
• Proficiency in Google Ads, Bing Ads, and CRM tools
Utilize your search marketing acumen to drive impactful results at Okta, a leader in identity security.
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