Job Summary

We are seeking a dynamic and proactive BDC (Business Development Center) Specialist to join our automotive dealership team. This role focuses on generating and nurturing leads, contacting customers with credit-challenged profiles, and supporting the subprime finance team to drive vehicle sales and dealership profitability.

In this role, you will be the first point of contact for potential customers, managing inbound and outbound communications to generate leads, schedule appointments, and enhance customer satisfaction. Your energetic approach and excellent communication skills will drive our sales process forward, ensuring a seamless experience for every client. This paid position offers an exciting opportunity to develop your sales and customer service expertise within a fast-paced automotive environment.

Responsibilities

- Contact customers and leads with subprime credit profiles via phone, email, text, and digital channels to nurture leads and promote dealership services.
- Handle incoming calls and online inquiries promptly, professionally, and with enthusiasm to convert prospects into appointments.
- Coordinate appointment scheduling between customers and sales staff efficiently and follow up on inquiries for the sales and subprime finance team to maximize dealership productivity.
- Qualify potential buyers and collect necessary information for financing approval.
- Collaborate with sales and subprime finance teams to maximize lead conversion.
- Assist in preparing credit applications and preliminary documentation for subprime approvals.
- Promote positive customer experiences and build trust with customers.
- Meet or exceed lead generation, appointment setting, and conversion KPIs.
- Stay current on dealership policies,



subprime lender programs, and regulatory compliance (OMVIC)
- Conduct data entry accurately into the dealership’s CRM (Customer Relationship Management) system, maintaining accurate and detailed records of customer interactions and follow-ups.
- Assist customers by providing detailed information about vehicle features, financing options, and available promotions.
- Upsell additional products or services that meet customer needs while ensuring a positive experience.
- Maintain excellent phone etiquette and communication skills in English and/or other languages to serve a diverse clientele effectively.

Skills

- Previous experience in automotive sales, BDC, customer service, or subprime financing preferred.
- Strong communication and negotiation skills for clear, persuasive conversations and follow-ups.
- Exceptional customer service skills combined with professional phone etiquette.
- Strong data entry skills with attention to detail to ensure accurate record keeping.
- Proficient with dealership management systems (CDK, Dealertrack, Reynolds & Reynolds, etc.) and CRM tools.
- Knowledge of subprime lending processes and OMVIC regulations an asset.
- Excellent analysis skills to assess customer needs and tailor recommendations accordingly.
- Proven sales experience with a focus on upselling and customer engagement strategies.
- Self-motivated with a goal-oriented and persistent mindset.
- Ability to work in a fast-paced, target-driven environment.

What We Offer

- Competitive salary with performance-based incentives
- Supportive and collaborative work workplace
- Training and professional development opportunities
- Opportunity to grow within the dealership and sales/finance departments

Pay: From $18.00 per hour

Work Location: In person

📌 BDC Specialist – Automotive Dealership (Brampton)
🏢 Cardora
📍 Brampton