Position ResponsibilitiesGo‑to‑Market Leadership & Delivery- Lead the development and delivery of GTM strategies for the new and enhanced Affinity insurance offering.- Partner with product, marketing, and distribution teams to craft value propositions and launch playbooks for each channel.- Partner with operations and technology to ensure our contact center as well as other operational and technical staff are ready for the transition.- Develop and maintain an integrated GTM roadmap, serving as the single source of truth for market readiness working with the operations & business PMs.- Coordinate launch activities across channels to ensure operational, technical, and customer‑facing teams are prepared.Change Management & Business Readiness- Develop and execute a comprehensive change management strategy for the Affinity transformation.- Design and deliver communication, training, and adoption plans to support end‑user readiness.- Conduct stakeholder analysis, change impact assessments, and readiness evaluations as needed.- Guide leaders and teams on their role in promoting adoption and reinforcing change.- Ensure that business processes, customer‑facing teams, and partners are prepared for new products, capabilities, or workflows.Process Optimization & Continuous Improvement- Identify opportunities to streamline launch processes, stakeholder engagement, and communication workflows.- Ensure GTM and readiness processes are documented, scalable, and aligned with best practices.- Establish repeatable frameworks and templates for future launches.Risk & Dependency Management- Identify GTM and change‑related risks and create mitigation strategies.- Track dependencies across product, distribution, marketing, technology, and operations to prevent delays.- Partner with risk, compliance, and legal teams to ensure activities meet regulatory and corporate standards.Governance & Stakeholder Engagement- Lead GTM and change management forums and represent these workstreams in broader program governance, working closely with the Business, Technology & Ops project managers.- Provide clear, concise updates to program leadership on launch readiness, adoption progress, risks, and decisions required.- Act as a trusted advisor to stakeholders, driving alignment and clarity across complex and evolving workstreams.Business,



Technology & Operational Alignment- Collaborate with Business PMO, Tech PMO, Architecture, and Operations to ensure new offerings and changes are scalable, sustainable, and aligned to technical capabilities.- Validate that GTM and change requirements are integrated into product and technology roadmaps.- Ensure cross‑functional teams are fully aligned on timelines, scope, and success metrics.Financial & Resource Management- Report GTM and change performance—including any financials, progress, risks, and adoption metrics—to program leadership.Leadership Competencies- Strategic Thinking: Ability to connect product, GTM, and change activities to broader business strategy.- Influence & Collaboration: Skilled at navigating cross‑functional environments and influencing without direct reporting authority.- Change Leadership: Proven ability to drive adoption and manage complex organizational change.- Customer & Market Orientation: Strong understanding of product‑market fit and distribution dynamics.- Decision‑Making Under Uncertainty: Comfortable providing direction in evolving or ambiguous environments.Measures of Success- Launch Readiness: Successful and timely delivery of GTM milestones and launch activities.- Adoption & Engagement: High levels of stakeholder readiness and measurable adoption of new processes, products, or capabilities.- Risk Mitigation: Proactive management of GTM and change risks.- Stakeholder Feedback: Positive feedback on clarity, communication, and support.- Quality of Outcomes: GTM and change processes optimized for repeatability, efficiency, and impact.Required Qualifications- Bachelor’s degree minimum.- Minimum 5 years of experience in insurance product, program/project management, strategy, transformation, delivery, or change management, ideally within insurance or financial services.- Experience with insurance products (Affinity, Group, Life, Health & Dental, or P&C)



strongly preferred.- Strong understanding of go‑to‑market frameworks, launch planning, and market or distribution dynamics.- Formal change management / GTM experience or certification is an asset.- Proven ability to manage multi‑workstream programs with diverse stakeholders.- Excellent communication, facilitation, and executive presentation skills.- Ability to analyze data, build frameworks, and translate complex ideas into clear recommendations.- Comfortable working in dynamic environments with evolving priorities.When you join our team- We’ll empower you to learn and grow the career you want.- We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.- As part of our global team, we’ll support you in shaping the future you want to see.Employer OverviewManulife Financial Corporation is a global leader in financial services, offering comprehensive solutions and innovative products to customers worldwide.Equal Employment Opportunity StatementManulife / John Hancock encourages diversity and inclusion in the workplace and is committed to a fair and inclusive hiring process. All hiring practices are driven by inclusive values that honor diverse backgrounds and experiences.Location & CompensationReferenced Salary Location: Toronto, Ontario. Working Arrangement: Hybrid.Salary range: $73,725.00 CAD – $122,875.00 CAD.Employees also have the chance to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training.Benefits- Health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage.- Adoption/surrogacy and wellness benefits.- Employee/family assistance plans.- Retirement savings plans including pension and a global share ownership plan with employer matching contributions.- Financial education and counseling resources.- Generous paid time off program in Canada, including holidays, vacation, personal, and sick days, and statutory leaves of absence.Contact InformationFor more information about your specific location, contact [email protected].#J-18808-Ljbffr

📌 Go-To-Market And Change Management Lead - C$73,725 - C$122,875 A Year (Toronto)
🏢 Manulife Financial
📍 Toronto