ZGM’S COMMITMENT

We at ZGM are committed to ensuring that all people, across age, race, ethnicity, gender, sexual orientation, faith, and physical abilities, feel welcome and are represented in our decision‑making. We promise our staff, clients, and communities that we will never stop learning, sharing, and working toward becoming a more equitable organization.

Specifications

- Reports to the Director of Public Relations and Content.
- Job type: full‑time employment.
- Location: Calgary office (500, 1324 – 17 Ave SW, Calgary, AB T2T 5S8) OR Edmonton office (290, 8155 – 105 St. NW, Edmonton, AB T6E 3R7), full‑time in person.

Position Overview

As an experienced Content Lead, you play a pivotal role in drafting content strategies, creating content calendars, blogs, newsletters, and posts for a variety of platforms. You’re comfortable working closely with our clients, internal teams, and other stakeholders to drive brand visibility, engagement, and conversions through owned channels. You bring ideas to the table, providing best‑in‑class recommendations, you live and breathe digital acumen, and you’re up to date with best practices.

Tools

- Design: Figma, Adobe Creative Suite
- Social Media Management: SproutSocial or similar (Hootsuite, Loomly, Buffer, etc.)
- Email marketing & CMS: MailChimp, HubSpot, WordPress, Webflow; less frequently client’s preferred platforms including Constant Contact, Klaviyo, Wordfly, Cyberimpact, Flodesk, etc.
- Reporting and Analytics: Google Analytics, SEMRush, TapClicks
- Video editing: Adobe Premier Pro (desktop)
- Project Management: Asana or similar

Requirements

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).




- Minimum of 3 years of experience as a content producer/strategist or a similar role, preferably in an agency workplace.
- Excellent written and verbal communication skills, with the ability to present to clients and internal teams.
- Solid analytical skills, with the ability to interpret data and pull actionable insights.
- Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
- Strong interpersonal skills and the ability to collaborate effectively with cross‑functional teams.
- Passion for staying abreast of industry trends and emerging media platforms.

Responsibilities

- Developing and implementing content strategies
- Research and analysis of audiences, industries
- Monitoring content performance metrics/KPIs/social listening and reporting
- Managing content calendars across multiple clients, and community management
- Collaborating across teams to deliver a variety of content outputs
- Presenting strategies to clients
- Providing mentorship related to the requirements above for a junior content producer
- Copywriting:
- Write engaging, high‑quality content for various platforms. Primarily this will be lifestyle content for blogs and email newsletters, along with social media captions. You’ll also be required to schedule and deploy these pieces.
- Assist in developing & implementing keyword strategies for written assets.



Use SEO and GEO best practices and CRO principles when writing content.

- CRM / Marketing Automation:

- Understand CRM best practices and implementations.
- Create behavioural workflows and set up email automations that complement the users’ journey map.

- Video Editing:

- Proficient with editing video for short content and developing shot lists for video and photoshoots.

- Design:

- Develop newsletter templates or social media graphics; be design savvy and ready to take creative risks.

- Planned Development:

- With the support of your lead, implement content strategies aligned with business goals.
- Monitor, analyse, and report on the effectiveness of content and adjust strategies as needed. Leverage those KPIs to prepare reports to communicate insights and progress to stakeholders.

Ideal Candidate

- Are direct, accountable, and empathetic.
- Have related experience in an agency or consultancy setting.
- Critically review processes and look for areas to streamline or improve existing standards.
- Are a problem solver – you tackle problems with a solution‑focused approach.
- Excellent communication and interpersonal skills to engage with the online community and collaborate with team members, both verbally and in writing.
- Are comfortable with emerging technology, and have applied AI as a tool in content creation.
- Have excellent time management, organisational skills, and the ability to handle multiple projects simultaneously.
- Have strong editing and proofreading skills.
- Can handle feedback and work constructively with others.
- Stay current with social media trend, algorithm updates, platforms, tools, and best practices.

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📌 Content Lead (Calgary)
🏢 ZGM Agency
📍 Calgary