Content Marketing Lead (B2B)

Levanta Labs is the data engineering, software development, and AI Strategy + Implementation Partner for high-growth B2B companies. We design, build, and scale custom software platforms, internal systems, and AI solutions that drive measurable operational and financial impact.

You'll be the person who turns Levanta's expertise, client work, and market perspective into content our audience is already talking about. You'll work closely with our leadership team, subject-matter experts, and clients to source the raw material, then personally shape it into everything from a single sharp LinkedIn post to a full YouTube video to a newsletter feature. From weekly executive posts, to a growing YouTube presence, to a newsletter people forward to their team, the goal is one thing: make Levanta the “go-to” AI Strategy & Implementation Partner for B2B companies.

This is a build-the-system role: you'll own the strategy, the copy, the production, the edit, and the distribution, with full accountability for whether the content actually moves the needle. To be direct about the bar: we are not looking for a generalist marketer who happens to create content. We are looking for an exceptional B2B content marketer who wants to become the best at their craft.

Roles & Responsibilities

- Own Levanta's content engine end-to-end — strategy, ideation, creation, production, publishing, distribution, measurement, and iteration
- Build a content strategy and editorial calendar designed to make Levanta known, trusted, and top-of-mind with our ICP, publishing consistently across LinkedIn, YouTube, newsletter, and web
- Translate deep knowledge of our ICPs — their priorities, language, objections, and buying triggers — into original thought leadership, POVs, customer stories, and educational content they actually want to consume
- Own the end-to-end content presence of Levanta's leadership team: interview founders, executives, and SMEs, and create content that authentically captures each person's voice, not a generic "marketing" voice
- Build repeatable systems and formats so our team can show up, record, and hand the rest to you
- Own organic LinkedIn strategy and execution — personally research, write, edit, format, schedule, publish, and analyze content built to earn attention from Levanta's actual target accounts, not broad reach
- Own Levanta's video content operation end-to-end: strategy, scripts, hooks, packaging, and cadence, personally recording, producing, and editing professional B2B video and directing team members on camera
- Own the written content strategy and execution, turning proprietary knowledge, client insight, and original research into content our ICP actually wants to read
- Build a systematic repurposing engine that turns every strong idea, interview, or customer conversation into multiple pieces of native content across channels
- Pursue collaborations, guest appearances, and co-created content that put Levanta in front of the right audience
- Define and track KPIs across awareness, ICP engagement, audience growth,



content consumption, and eventual pipeline influence, paying attention to who engages, not just how many
- Manage a freelance video editor where useful, while staying fully accountable for the finished product
- Support webinars, educational content, and sales collateral as needed, and own the full loop: ideate → create → publish → distribute → measure → iterate

What You Offer (Requirements)

- Proven experience creating content for a B2B audience at a B2B SaaS company, agency, or consultancy — ideally 2-3+ years, though demonstrated ability and quality of work matter far more than years on paper
- A portfolio of exceptional B2B content you personally created, not content a team produced under your management
- Proven experience personally owning a meaningful piece of a B2B content operation end-to-end: strategy, creation, publishing, distribution, and analysis
- An exceptional writer and editor across formats — concise social posts, executive thought leadership, long-form educational content, scripts, and case studies
- Editorial judgment sharp enough to tell the difference between content that fills a calendar and content actually worth someone's attention
- Proven ability to ghostwrite for founders, executives, or SMEs — capturing someone else's ideas and voice accurately
- Skill at interviewing executives and clients, spotting the interesting idea buried in the conversation, and turning it into robust content
- Deep understanding of LinkedIn as a B2B channel and what earns attention from senior, sophisticated audiences
- Ability to own video end-to-end — ideation, scripting, recording, basic production, editing, packaging, and repurposing
- Extremely hands-on, with a bias toward bringing ideas to leadership and shaping strategy, not just executing a brief — this is a builder-operator role, not content management
- Fluency with modern AI tools to accelerate research, ideation, transcription, editing, and repurposing, without producing generic, obviously-AI content
- Comfortable with direct feedback and fast iteration against a very high quality bar

Nice to Have

- Experience marketing for AI, enterprise technology, or another complex B2B offering
- Experience creating content for senior executives or sophisticated enterprise buyers
- Experience marketing to private equity, financial services, or operating executives
- Experience building a founder-led or executive-led media/content brand
- Experience growing a B2B LinkedIn presence or YouTube channel from an early stage
- Experience creating customer case studies by working directly with customers
- Experience with original research, proprietary data,



or other authority-building content
- Experience working in an early-stage environment where you built the system rather than inherited one

Tools & Platforms LinkedIn, YouTube Studio, Descript or similar editing software, Canva or Figma, a newsletter platform (e.g. beehiiv, Substack), a CRM/marketing platform (e.g. HubSpot), Google Analytics, Notion, Loom, and modern AI tools (Claude, ChatGPT) for research, transcription, and repurposing

What Success Looks Like

- LinkedIn content from Levanta's leadership and company page consistently generates meaningful engagement from real target accounts, not just impressions
- Levanta has a recognizable, growing YouTube presence built on repeatable executive and customer-story formats
- The newsletter is something our ICP actively opens and forwards, not something they skim past
- Executives can show up, record, and trust that something excellent comes out the other end
- You can point to specific content that changed how a prospect or client thought about Levanta
- Content is a clear, trackable input into pipeline and inbound interest, not an activity measured only in vanity metrics
- You're bringing Levanta new ideas and formats before anyone asks you to

How to Apply Please include a portfolio and 3–5 examples of B2B content you personally created — ideally spanning LinkedIn posts, executive/founder content, long-form writing, and video. We weight the quality of your actual work far more heavily than years of experience or resume pedigree, so show us your best.

What We Offer

- Fully remote role (Canada, core hours 9am–5pm EST)
- Full ownership of Levanta's public content and brand-building across LinkedIn, YouTube, and long-form
- Mentorship from experienced engineers and leadership, working closely with the founders
- Exposure to diverse problem spaces and client challenges
- Professional development resources
- Performance bonuses tied to project outcomes
- Clear growth path with increasing ownership and responsibility, including into Leadership roles
- Gym membership stipend
- Versatile paid time off
- Direct collaboration with founders and a world-class technical team

Work Environment As a remote-first company, Levanta Labs is built for high performance and flexibility. We collaborate through Slack, Linear, Asana, Google Workspace, and Loom, maintaining a fast-paced but structured operating rhythm.

This is a high-accountability environment. The right person will enjoy moving quickly, solving problems, taking ownership, speaking with prospects, and being directly connected to company growth. We value people who are outcome-driven, resourceful, direct, and execution-oriented.

Equal Opportunity

Levanta Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.

📌 Content Marketing Lead (Greater Toronto Area)
🏢 Levanta Labs
📍 Greater Toronto Area