At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that's founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada's Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare - so it doesn't just survive, it thrives.

Travel to Office expectations For Remote Roles : If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office.

For Hybrid Roles : If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This program leader will evolve our customer evidence marketing strategic plan.

They will nurture and build advocacy for products and packages that drive revenue to support business goals. They will create value stories and customer marketing assets to foster upsell opportunities and influence churn mitigation.



This role will support both Senior Care and Acute & Payer, navigating and influencing stakeholders from both business units to institute advocacy and evidence best practices.

Drive the creation of evidence-based proof point marketing assets, use critical thinking for prioritization of customer story pipeline, institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets, and secure customers' approval to use their logo - objections handling / influencing, convincing customers of mutual marketing benefits

Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget).

Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns)

Gather, interpret, analyze program data and provide insights/make recommendations/ find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/ KPIs - continuously optimizing and improving program performance

Passion for building trust, fostering relationships, and communicating effectively with customers

Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills

Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business

This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly team-oriented spirit

📌 Customer Evidence Marketing Manager (Canada) (Mississauga)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Mississauga