13 Aug
|
BettingJobs
|
Toronto
13 Aug
BettingJobs
Toronto
BettingJobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a CRM Manager to join their team based in Toronto .
Key Responsibilities:
- Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)
- Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
- Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
- Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
- Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
- Ensure all campaigns are compliant with local regulations and responsible gaming practices
- Act as the main point of contact for all CRM-related initiatives
Requirements:
- 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
- Fluent English (written and spoken)
- Strong understanding of the market and user behavior
- Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
- Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
- Excellent communication, planning, and organizational skills
- Self-starter with the ability to work independently in a quick-paced environment
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
- Gambling Facilities and Casinos
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📌 CRM Manager (Toronto)
🏢 BettingJobs
📍 Toronto