OpportunityDirector, Product Marketing – Asset Management – Marketing team, 6 month contract (Reporting to Sr. Director).ResponsibilitiesThe Strategic Planning & Leadership- Own the annual marketing plan, aligning initiatives with business line objectives and growth targets through a data‑driven approach.- Play an active role in business strategy leadership, providing recommendations and client insights.- Act as the Marketing champion within the Asset Management Go To Market Committee (GTMC) to prioritize and manage all marketing initiatives and plans to enable successful completion of objectives.- Lead, mentor and develop a high‑performing team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.- Manage relationships with creative agencies, media partners and external vendors.- Form and foster partnerships with CXM colleagues to leverage existing resources, align with best practices, find operational and financial efficiencies and maximize performance.Product and Brand- Responsible for integrative marketing strategies and messaging for our products and solutions that resonate with target audiences to support client acquisition and retention.- Develop creative and media briefs and manage creative agencies to ensure creative/agency work aligns to the overall vision of the brand and the organization, ensuring efficient use of budget and strong ROI.- Review market trends, competitive activity and customer insights to guide current and future marketing plans.- Responsible for understanding the business drivers and challenges to conceive plans that are aligned and drive value.- Engage and work closely with Content and External Communications team for owned and earned media opportunities including PR, social media and experiential.Budget Management, Analytics & Performance- Define and track key performance indicators (KPIs) for all marketing initiatives,



showcasing the effectiveness of investments.- Leverage analytics and reporting to drive data‑driven decisions and continuous improvement.- Manage the marketing budget, ensuring effective allocation and regular reporting and reconciliation.Compliance & Best Practices- Ensure all marketing activities comply with industry regulations, communication policies and brand standards.- Stay abreast of competitive landscape, investment industry trends and regulatory changes impacting asset management.Qualifications & Experience- Bachelor’s or Master’s degree in Business, Marketing, Communications or related field (advanced degree preferred).- 10+ years of progressive B2B marketing experience, with at least 5 years in financial services, ideally asset management.- Proven success in full‑funnel marketing, digital and performance marketing, and lifecycle management.- Strong leadership and people management skills, with experience building and developing teams.- Deep understanding of the Canadian investment landscape.- Excellent communication, relationship management and influencing skills.- Excellent project management skills with the ability to multi‑task, set measurable objectives and manage defined timelines.- Experience working in a fast‑paced, agile environment.- Results‑oriented with demonstrated analytical skills.- Strong attention to detail and organizational skills.- Fluent in English (required) and French (asset).Benefits- Competitive compensation package.- Excellent health, dental and insurance benefits.- Generous vacation time, fitness benefit, parental leave top‑up options.- Matching contributions to retirement program.- Commitment to continuous improvement through learning & development and education assistance.- Regular social events to foster teamwork.Equal Employment OpportunityAviso welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require accommodation, we will work with you to meet your needs in all stages of the hiring process.SalaryExpected salary range: $115,000 – $135,000 CAD annually. Individual compensation packages are based on candidate factors.#J-18808-Ljbffr

📌 Director, Marketing, Asset Management, Temporary - C$115,000 - C$135,000 A Year (Toronto)
🏢 Aviso
📍 Toronto