Company: Stork Craft Manufacturing Inc. (Storkcraft®) Job Title: Digital Content and Merchandising Coordinator Department: Product &

• Brand Team: Content Works Alongside: Sr.Digital Content &

• Merchandising Analyst Reports to: Director of Digital Merchandising Indirectly Report to: Vice President of Product &

• Brand Position Overview We are seeking a detail-oriented Digital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product &

• Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms.

Key Responsibilities Product Setup & Management - Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms.

- Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements.
- Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content.
- Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors.
- Monitor product page performance and make data-driven recommendations for optimization.

Content

Management & Optimization - Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices.





- Collaborate with internal teams to gather accurate product information, specifications, and marketing materials.
- Update product information in response to changes in product features, pricing, or availability.
- Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms. Data Analysis & Reporting - Track and analyze product page performance metrics across multiple retail platforms.
- Generate reports on product setup progress, issues, and performance for leadership team.
- Identify trends and patterns in product data to inform strategic decisions.
- Maintain detailed documentation of processes, procedures, and platform-specific requirements. Cross-Functional Collaboration - Work closely with merchandising, marketing, and product development teams to ensure accurate product representation.
- Coordinate with the Content and Marketing teams to prioritize tasks and share best practices.
- Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes.
- Support special projects and initiatives as directed by the Director of Digital Merchandising.

Required Qualifications - Bachelor's degree in Business, Marketing, Communications, or related field.

- 1-3 years of experience in e-commerce, retail, or product merchandising.
- Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.).




- Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify.
- Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals.
- Solid attention to detail and ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel and data analysis tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.

Preferred Qualifications - Previous experience with baby/children's products or furniture industry.

- Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset.
- Knowledge of SEO and/or GEO principles and e-commerce optimization strategies.
- Experience with content management systems and advanced product information management (PIM) tools.
- Familiarity with retail platform analytics and reporting tools.Understanding of online retail marketplace dynamics and best practices.
- Familiarity with Shopify.

Skills & Competencies - Strong analytical and problem-solving abilities.

- Excellent organizational and time management skills.
- Adaptability to changing platform requirements and business needs.
- Customer-focused mindset with understanding of online shopping experience.
- Ability to learn new systems and technologies quickly.
- Detail-oriented approach to data management and content creation.

What We Offer - Competitive salary and benefits package.

- Opportunity to work with leading retail partners and grow expertise in e-commerce.
- Collaborative work environment with opportunities for professional development.
- Chance to make a direct impact on product visibility and sales performance.

📌 Digital Content and Merchandising Coordinator (Richmond)
🏢 Resource Area for Teaching
📍 Richmond