About BTV:

BTV – Business Television is a full-service marketing agency specializing in financial communications. For 28 years, we’ve helped publicly traded companies and financial institutions attract investors through strategic marketing, creative production, and targeted distribution.

We're looking for a Digital Marketing Lead who thrives at the intersection of performance marketing, creative strategy, and AI. This isn't a traditional marketing role. You'll build and optimize campaigns that generate qualified investor leads for clients (publicly traded companies) while helping shape the future of AI-powered marketing workflows.

If you're someone who enjoys testing current ideas, analyzing performance, embracing emerging technology, and owning campaigns from concept to conversion, we'd love to meet you.

What You'll Be Doing

You'll own the planning, execution, and optimization of digital marketing campaigns across multiple channels.

Responsibilities include:

- Manage paid advertising across Meta, LinkedIn, Google Ads, Reddit, X, and other emerging platforms
- Plan and optimize CTV/OTT campaigns through user platform
- Build and manage retargeting campaigns across multiple channels
- Create lead generation campaigns for Clients
- Develop B2B marketing campaigns to generate new business opportunities
- Build high-converting landing pages in Webflow
- Create digital advertising assets, banners, and campaign creative using Canva and AI tools
- Develop thought leadership campaigns that position BTV’s clients as an industry leader




- Build and optimize email marketing and nurture campaigns in HubSpot
- Monitor campaign performance and continually improve ROI through testing and optimization
- Analyze campaign data and present actionable insights
- Stay ahead of new digital marketing trends, AI tools, and advertising platforms

QUALIFICATIONS

- Minimum 5 years of experience in digital or performance marketing
- Strong understanding of paid social advertising
- Experience with lead generation and conversion optimization
- Comfortable managing multiple campaigns simultaneously
- Strong analytical mindset with the ability to make data-driven decisions
- Excellent copywriting and creative thinking skills
- Highly organized and self-motivated
- Curious, adaptable, and eager to experiment with new technologies

Bonus Points If You Have Experience With

- Investor Relations or capital markets marketing
- Lead Gen / Marketing for publicly traded companies
- CTV/OTT advertising
- B2B demand generation
- AI workflow automation or AI agent implementation
- Prompt engineering and AI-assisted content creation

Tools You'll Use

- HubSpot
- Webflow
- Canva
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- Reddit Ads
- X Ads
- CTV Platforms
- ChatGPT, Claude, and emerging AI platforms

Job Type: Full-time Pay: Salary $80,000–$100,000, based on experience and demonstrated ability.

Benefits:

· Extended health care

· Dental care

· Extended health care

· Life insurance

· Paid time off

· Vision care

· Company Events

Work Location:

Corporate office is in Surrey, BC. Can be hybrid role or remote.

📌 Digital Marketing Lead (Surrey)
🏢 BTV Business Television
📍 Surrey