We’re a boutique digital marketing agency founded by ex-Meta and Shopify alumni, specializing in high-impact digital advertising. We support brands across eCommerce, lead generation, and SaaS to maximize their digital ad investments. There’s a few things that sets us apart (and why clients love working with us): agile and flexible - we are able to run on short deadlines and support quick turnarounds; we swiftly pivot our digital strategies depending on real-time data and market trends engaged and transparent - we are communicating with our clients on Slack to answer questions, give performance updates and follow-up with action items (sometimes that means interactions happen on weekends or off-hours to provide timely support) ✌️

organized and methodical - we document every detail, from meeting notes with transparent action items, deadlines, and insights to visual dashboards and structured Google Sheets that track performance and testing schedules JOB DETAILS

Salary: $45,000 CAD to $60,000 CAD based on experience Location: Remote, but operating on EST time zone

Tech: You will need to utilize your personal laptop RESPONSIBILITIES

As a Digital Marketing Specialist, you will be:

Executing - drafting, managing and optimizing ad campaigns on various advertising platforms that hit our client’s objectives. Managing - cultivating relationships, managing expectations and engaging in day-to-day communication with our clients through Slack and email.





Analyzing - analyzing ad campaign performance data through all possible angles to find insights, opportunities and trends. Strategizing - devising tests and testing schedules based on the learnings from your analysis — all without falling into rote patterns.

Writing - writing engaging and action-driven short-form copy. Most ad copy will follow the unique voice of each client, incorporate a testing hypothesis and align to each advertising platform. Designing - developing ways to communicate a client’s product/service visually by creating the assets yourself or, in some cases, working with a client’s internal designers. TOOLS

Advertising Platforms: Meta Ads, Google Ads, Tik Tok ads, Pinterest Ads, Quora, LinkedIn, Reddit

Analytics: Google Analytics, Google Data Studio

Collaboration & Productivity Apps: Google Suite, Slack, Notion, Asana

Graphic Design: Canva, AI Design Tools (Claude, ChatGPT, Gemini) SKILLS

Is this role right for you? Take this quiz to find out and reach out to us if this is you! ? Are you self-motivated? Can you work independently, tackle challenges head-on, and find solutions without waiting for direction?

? Are you organized? Can you manage multiple clients while staying fully immersed in their goals, strategies, and performance?

? Are you analytical? Can you interpret raw performance data to uncover insights and opportunities?

? Are you creative? Can you craft compelling ads that capture attention and generate a desired action in a hyper-competitive market?

📌 Digital Marketing Specialist (Canada)
🏢 PixelFolk
📍 Canada