Drive customer engagement at Arc'teryx as their Lifecycle Marketing Automations Lead. Oversee content strategies and lifecycle programs in a hybrid role based in North Vancouver.

This temporary position is vital for executing acquisition, retention, and reactivation strategies. With a focus on data-driven initiatives, you will enhance customer lifetime value by partnering with Global CRM and Technology teams. This role emphasizes collaboration and creativity, ensuring seamless omnichannel guest experiences.

Key Responsibilities: • Lead content strategy and execution for marketing automation • Collaborate with cross-functional teams for measurable outcomes • Leverage Salesforce Marketing Cloud for optimization • Drive experimentation across lifecycle initiatives • Monitor and report on marketing KPIs and insights

Requirements: • Bachelor's degree in marketing or related field • 6+ years in lifecycle or CRM marketing • Strong skills in Salesforce Marketing Cloud • Proven project management experience • Detail-oriented with expertise in A/B testing

Join Arc'teryx in this energetic role, where your strategic vision will shape customer relationships. #J-18808-Ljbffr

📌 Lifecycle Marketing Automation Lead at Arc'teryx (Winnipeg)
🏢 Arc'teryx
📍 Winnipeg