Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.Role Overview:Cresta is seeking aHead of Growth Marketingto own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation—ensuring every initiative drives measurable, efficient growth.The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.Responsibilities:Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenueLead and optimize performance marketing with a focus on efficiency, scalability, and ROIOversee website strategy and conversion rate optimization,



ensuring the site serves as a high-converting demand engine and brand experienceDevelop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic trafficImplement a robust experimentation framework for A/B testing and new channel evaluationCollaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goalsOwn marketing analytics and attribution for digital channels, delivering clear insights on performance and impactManage agency and vendor relationships to ensure alignment and qualityBuild, mentor, and grow a high-performing teamPartner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurementQualifications:Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership roleProven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channelsDeep expertise in paid acquisition, SEO, website optimization, and analytics; solid understanding offull-funnel marketingExperience working with enterprise buyer journeys and ABM motionsProficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or TableauDeep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivityCollaborative,



growth-oriented leader with experience managing internal teams and agenciesPreferred Qualifications:Proven success leading marketing initiatives across multiple countries or regionsIndustry-specific campaign expertiseWe offer a comprehensive and people-first benefits package to support you at work and in life:Comprehensive medical, dental, and vision coverage with plans to fit you and your familyFlexible PTO to take the time you need, when you need itPaid parental leave for all new parents welcoming a new childRetirement savings plan to help you plan for the futureRemote work setup budget to help you create a productive home officeMonthly wellness and communication stipend to keep you connected and balancedIn-office meal program and commuter benefits provided for onsite employeesCompensation at Cresta:Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.Compensation for this position includes a Base Salary + Bonus + Equity.Base Salary Range: $180,000- $220,000Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.Ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected] a Job AlertInterested in building your career at Cresta? Get future opportunities sent straight to your email.Accepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtf#J-18808-Ljbffr

📌 Head Of Demand Generation & Growth - $180,000 - $220,000 A Year (Toronto)
🏢 Cresta
📍 Toronto