I’m helping Decolure find a top candidate to join their team full time for the role of DTC Operations Lead .

You will scale a DTC channel from early stage to ten million through data-driven ownership.

Compensation:

USD 4K - 9K/month

Location:

Remote: Canada

Mission of Decolure:

"We specialize in transforming a house into a home that the buyer is looking for, or a space that perfectly reflects your family’s style, needs and comfort (redesign)."

What makes you a strong candidate:

- You are proficient in Shopify, Operations management, Meta Ads Manager, Klaviyo, GA4 (Google Analytics 4).
- English - Fully fluent

Responsibilities and more:

ABOUT THE ROLE

We are hiring a Head of DTC to own our Shopify direct-to-consumer channel end to end: full P&L;, paid acquisition, offer and funnel, retention, and the team. The mandate is specific. Take the channel from its current early stage to a $1M+ annual run rate within 12 months, on a credible path to $10M within 3 years.

This is a player-coach role. For the first 90 days you are hands-on inside the ad accounts, validating the acquisition model yourself before spend or headcount scales. After that, you build the team behind you: 2 hires are pre-approved and unlock at defined revenue triggers, and the hiring authority is yours.

What you will not spend your time on: running standups over a task board. Our AI operations infrastructure delivers daily analytics, prioritized recommendations, creative briefs, and P&L; analysis, so you inherit a research and coordination layer on day 1. Your time goes where a machine cannot: which offer runs, when spend scales, where the funnel economics break, and which bets get budget.

If you have already taken a DTC brand through the $1M to $10M traverse and want to run it again with more leverage and zero bureaucracy, keep reading.

ABOUT US

Decolure is a US-based e-commerce company generating $21M+ annually across 5 private label brands in sleep, bedding, and home, with 20+ active products. Primary revenue today is Amazon, with expanding TikTok Shop and DTC channels. DTC is our #1 strategic growth priority for 2026-2027, and this role carries it.

What makes us different: we run one of the most data-driven operations in the private label space. AI-powered operational agents, custom data pipelines, 86 documented processes, and structured decision frameworks manage everything from keyword-level PPC decisions to inventory forecasting to competitive intelligence. Every decision is backed by data, and every action plan has measurable outcomes.

We are a 35-person distributed team operating in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.

WHAT YOU'LL OWN

Paid Acquisition, 35% of your time

•Run Meta, Google, and TikTok ad accounts directly for the first 90 days: this is a feature of the role, not a stopgap

•Validate the acquisition model per channel: CAC, payback window, and the blended ROAS floor, documented with your own numbers





•Write the 12-month spend plan and own daily spend decisions within it

•Hire and manage a media buyer once monthly spend sustains $60K+ for 2 consecutive months at target returns

Offer, Funnel, and Conversion, 25% of your time

•Own offer architecture: bundles, pricing within MAP constraints, landing page strategy, and AOV levers

•Direct the CRO lead on test priorities; approve or kill every A/B test with data justification

•Own the funnel numbers end to end: session to PDP, PDP to cart, cart to checkout, checkout completion

Retention and Subscription Economics, 20% of your time

•Own email and SMS: list growth rate, flow revenue share, and the campaign calendar, with execution carried by the team and agent-designed flows

•Build the repeat purchase and subscription engine on products with a natural replacement cycle

•Own LTV:CAC and cohort economics; a second pre-approved retention hire unlocks at 75K list size

AI Agent Direction, 10% of your time

•Direct the DTC operations agent: verify its recommendations rather than rubber-stamp them, and feed missing context back so it compounds

•Read the dashboards and Microsoft Clarity session recordings weekly; know firsthand where users get stuck on mobile

Cross-Channel Coordination, 10% of your time

•Hold pricing parity when Amazon promotions compress MAP mid-campaign

•Direct inventory allocation when a TikTok moment spikes demand

•Coordinate the promotional calendar across Amazon, TikTok Shop, and DTC

WHAT SUCCESS LOOKS LIKE

First 90 Days

•Acquisition model validated hands-on: CAC, payback, and ROAS floor documented per channel

•Your written 12-month channel plan replaces the interim spend guardrails

•Blended ROAS floor held through the testing period

•You can walk the CEO through the full channel P&L;, top risks, and this week's decisions in 5 minutes without notes

Months 4-6

•Monthly revenue compounding at the rate your plan committed to

•First gated hire made if spend triggers hit, onboarded against your playbook

•Email and SMS revenue share moving toward the 20-30% of channel revenue target

Month 12

•$1M+ annual run rate at target contribution margin

•LTV:CAC and payback windows at plan, proven in cohort data

•A team of 2-3 operating under you, with the agent layer carrying reporting and analysis

•A written plan for the $10M path in years 2-3, submitted to the CEO

REQUIRED QUALIFICATIONS

Must-Have (screened on the resume, no exceptions):

•The traverse: at a named employer, you owned the DTC P&L; through a 5x or greater revenue climb that crossed $10M, or grew a DTC channel from under $2M to over $8M as the accountable #1

•Budget ownership:



your resume states the monthly or annual paid media budget you personally controlled on a brand's own account, as a number. Agency or vendor management does not count.

•6+ years in DTC e-commerce with direct, hands-on paid acquisition inside the last 3 years

•Native fluency reading GA4, Shopify Analytics, Meta Ads Manager, and Klaviyo

•Fluent English, written and verbal: this is a CEO-facing leadership role

Strong Preferences (weighted in screening):

•You ran the same brand across Shopify plus Amazon Seller Central plus at least one social commerce channel (TikTok Shop, Meta Shop, Walmart.com). Our Head of DTC coordinates pricing parity, inventory allocation, and promotional calendars across all 3 from day 1.

•Bedding, sleep, home textiles, wellness, skincare, or hair care background: research-heavy, gift-driven, replacement-cycle customer psychology that maps directly to ours

•AI tools in your daily operating workflow today, not as an occasional experiment

Nice-to-Have:

•You have built the team behind you before: hired and managed media buyers and retention specialists

•Shopify Plus admin depth; Klaviyo, Microsoft Clarity, Gorgias, or Judge.me fluency

•Experience running DTC alongside a dominant Amazon channel

WHAT WE PROVIDE

•Full DTC P&L; ownership with hiring authority for 2 pre-approved, revenue-gated roles

•An AI operations agent delivering daily analytics, weekly summaries, competitor intel, creative briefs, PDP audit specs, email flow designs, and P&L; analysis

•86 documented processes, 35+ automation scripts, and every platform API integrated: infrastructure most sub-$50M brands never build

•An in-house creative team of 3 designers plus a content and influencer manager, and an established TikTok Shop operation to draw on

•Direct CEO access: decisions above your authority answered in hours, not weeks

•No middle management: you report to the founder, and your team reports to you

DEAL-BREAKERS: DO NOT APPLY IF

•Your background is agency or consulting without brand-side budget ownership. If you cannot name the budget you controlled on a brand's own account, this is not the right role.

•You joined a brand at $8M+ and operated at scale. Operating at scale and building through the $1M to $10M traverse are different jobs; this role is the second one.

•You have not personally run paid acquisition in the last 3 years. Strategy-only profiles will not pass the working session.

WHAT YOU'LL GET

•Fully remote position.

•Performance upside tied directly to the channel P&L; you own; structure shared early in the process

•Advanced tooling and infrastructure: AI-powered analytics, custom dashboards, and automated reporting that put your time on decisions instead of data entry

•A clear mandate with real authority: goals and a scorecard, not task lists

•Direct access to the CEO. Your analysis reaches the decision-maker, not a middle manager.

•Employee discounts on Decolure products

Your potential leader(s):

- Erik Fisher -

📌 DTC Operations Lead (Canada)
🏢 Emma of Torre.ai
📍 Canada