13 Aug
|
Emburse
|
Toronto
Shape the future of Emburse's content strategy as Director of Content Marketing. Lead the team in crafting impactful B2B content tied to pipeline and campaigns.As a pivotal marketing leader at Emburse, you'll oversee the entire content strategy, ensuring alignment with go-to-market initiatives and the Expense Intelligence brand narrative. Your responsibilities will include managing a Content Writer, collaborating closely with the Multimedia team, and enhancing the editorial framework to elevate Emburse's messaging.
Your strategic insights will directly influence brand representation across various channels.Key Responsibilities:Own content strategy and editorial calendar aligned to GTM campaignsCollaborate with Social/Demand Gen for integrated content amplificationManage and mentor the Content Writer for optimal outputsDevelop measurement frameworks to assess content performanceSupervise integration of multimedia elements into content strategyRequirements:Bachelor's degree; Master's preferred in Marketing or Communications7-10 years in B2B content marketing or strategyExperience with SEO and AEO/GEO content strategiesProven leadership in managing writers and external agenciesStrong communication skills for cross-functional collaborationDrive meaningful content outcomes while advancing your career at Emburse, enhancing the brand voice across all initiatives.#J-18808-Ljbffr
📌 Director Of Content Marketing At Emburse (Toronto)
🏢 Emburse
📍 Toronto