We are building a new direct-to-consumer menswear brand launching in Spring 2027. Customers deserve better products, a stronger brand, and an exceptional experience. You will be part of a small team making important decisions, solving meaningful problems, and building the foundation of the business before launch.

As our Founding Marketing Lead, you will playa central rolein bringing our recent brand to market. Working closely with leadership and partners across Product, Creative, Ecommerce, Operations, and Customer Experience, you will turn the marketing and go-to-market strategy into coordinated plans, campaigns, content, partnerships, and customer experiences. One day you might be developing a campaign brief, coordinating a product launch, or managing an agency.

The next, you could be building the content calendar, reviewing performance, organizing an influencer program, or resolving a launch dependency with another team. You will help build the marketing operating system while executing the work required to launch and grow the brand. You should be comfortable working with direction from senior leadership while independently organizing complex initiatives, making practical recommendations, and driving work through to completion.

Coordinate marketing activity across paid media, owned channels, content, lifecycle marketing, partnerships, influencers, and referrals. Help define channel plans and recommend practical opportunities based on customer insights and performance. Maintain the integrated marketing calendar and ensure campaigns, product launches, promotions, and customer communications remain aligned.





Monitor launch readiness across the customer journey and follow through on outstanding decisions and deliverables. Identify risks, dependencies, and gaps before they affect execution. Translate the brand positioning and messaging into clear campaign briefs, content plans, and customer-facing programs.

Partner with Creative, Product, and Ecommerce teams to develop launch and ongoing marketing assets. Help maintain consistent storytelling across campaigns, content, email, partnerships, the website, and other customer touchpoints. Coordinate the creation, review, approval, and delivery of marketing assets.

Develop a strong understanding of the target customer and use insights to improve messaging and execution. Maintain high standards for brand consistency, accuracy, and customer relevance. Support the planning and execution of customer-acquisition and retention programs.

Coordinate with agencies and internal partners responsible for paid media, content, lifecycle marketing, public relations, influencers, and partnerships. Help develop and run tests across audiences, messaging, creative, offers, and channels. Act as a central marketing coordinator for the Broad Republic launch.

Coordinate marketing dependencies with Product, Creative, Ecommerce, Operations, Technology, and Customer Experience.



Escalate risks and trade-offs clearly when leadership decisions are required.

Build Marketing Operations

Helpestablishcampaign-planning, briefing, approval, reporting, and performance-review processes. Maintain marketing budgets, calendars, project documentation, and status reporting. Coordinate agency, contractor, platform, and vendor relationships.

Build dashboards and reports that help the team understand what is working and what requires attention. 5+ years of marketing experience within a direct-to-consumer, retail, apparel, or consumer brand environment. ~ Experience working across brand marketing, content, performance marketing, lifecycle marketing, partnerships, or related channels. ~ Experience developing briefs and coordinating work with creative teams, agencies, contractors, or external partners. ~ Demonstrated ability to manage complex projects with multiple stakeholders, dependencies, and deadlines. ~ Experience using marketing data and customer insights to evaluate performance and recommend improvements. ~ Experience within an early-stage, high-growth, or entrepreneurial setting is considered an asset. ~ Experience launching a new brand, product category, or customer proposition is considered a strong asset. Strong marketing judgment and an understanding of how brand, content, acquisition, and customer experience work together. Comfortable analyzing performance and turning data into clear next steps.

Excellent project-management and stakeholder-coordination skills. Collaborative, resourceful, accountable, and excited by the challenge of building something new. #

📌 Founding Marketing Lead - New Brand (Mississauga)
🏢 American Tall
📍 Mississauga