13 Aug
|
Mondelez International
|
Toronto
13 Aug
Mondelez International
Toronto
Senior Manager, Insights and Analytics – Mondelēz International CanadaAre You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride.The Senior Manager, Insights and Analytics will be a critical partner in delivering powerful consumer‑centric insights and analysis to unlock growth for Mondelēz Canada.Reporting to the Senior Director, Insights and Analytics this role requires a strong collaborator capable of leading cross‑functional teams and managing projects with a bias for action. You will need to develop and execute learning plans for the category and brands, and you should have experience in custom qualitative and quantitative research, brand building and innovation, Nielsen data and a curiosity to explore new approaches & methods.This is a fixed‑term opportunity with an expected end date of October 2027.ResponsibilitiesUse Insights and Analytics to build a strategic point of view about human experiences.Consult with marketing colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands.Synthesize multiple data sources and research insights that capture human insights, convey ideas, and provoke new growth opportunities.Present research insights that are actionable, compelling, and connected to the business strategy.You Will:Effectively deploy brand, category, and area insights in the context of global frameworks, ensuring relevancy and integration.Leverage globally implemented U&A and market structure tools to look through for regional and local consumer, shopper, market and snacking insights, ensuring that global and regional best practices are shared.Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas.Generate behavior‑changing insight and identify effective levers of growth on the category, brand, and area portfolio,
including innovation and equity.Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.Leverage Brand Guidance System (Brand Tracking).Key CompetenciesStrategic Partner:Acts as a strategic partner to the marketing category director, framing the consumer & shopper problems to solve, helping to drive strategic thinking and challenging the team to think outside the box; partners closely with the team to tap into deep insights and operationalize the strategy/plans; leads end‑to‑end insights and analytic initiatives; develops & executes learning agendas in support of growth strategies (renovation, innovation, shopper, consumer & equity).Collaborative:Partners with marketing to develop and align brand purpose, brand creative, visual identity, brand architecture & future portfolio; supports annual marketing plans including strategy, creative development and optimization; fosters ongoing relationships with key research suppliers to provide best‑in‑class research approaches for agility, speed and breakthrough insights; connects with keyUS/Global counterparts to identify and adapt best practices for Canada.Insightful:Impactful “so‑what’s” and “now‑what’s” by making concrete recommendations rooted in deep understanding of consumer, shopper, customers, and the business; deeply understands consumer behaviour, drivers of choice, consumption habits, and consumer targets; leverages mix of in‑market tracking tools, custom research and macro consumer/shopper thought leadership in service of illuminating consumer‑centric category and brand growth opportunities.Analytical:Synthesizes and reports on tracking data and Nielsen data to inform the Marketing team to create strategies and tactics that drive growth; strong analyticalcapabilities and experience with Nielsen data.Influential Storytelling:Robust communication and interpersonal skills,
collecting disparate pieces of data together into a cohesive and compelling story; influences at alllevels of the organization and works seamlessly with cross‑functional teams.Education / CertificationsBachelor’s Degree required.MBA preferred.Job Specific Requirements7+ years in brand/category insights & analytics leadership roles.Experience in leveraging different types of data (e.G., custom qualitative & quantitative, syndicated quantitative data, Nielsen scan and panel data, social listening, big data, etc.) and cutting‑edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization.Innovative mindset, comfortable with ambiguity, thinking outside the box and challenging the status‑quo.Strong bias for action, able to drive strategic outcomes through influence and collaboration.Effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action.Ability to pull disparate pieces of data together for a cohesive and insightful consumer story.Robust functional & technical expertise in quantitative, qualitative research & data analytics.Demonstrated experience with agile research tools, methodologies and applications.Understanding of marketing processes, business planning and marketing strategy.CompensationExpected annual base salary range: $131,000.00 to $163,750.00 CAD, pro‑rated based on your specific dates of employment. Salary depends on experience, skills, education, and budget.BenefitsMondelez also offers several generous employee benefits (some subsidized or fully paid for by the company), including health insurance, wellness and family support programs, and vacation and holiday entitlements.Equal Employment Opportunity StatementMondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term “accommodation” in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.Job TypeTemporary (Fixed Term)#J-18808-Ljbffr
📌 Senior Manager, Insights And Analytics - C$131,000 - C$163,750 A Year (Toronto)
🏢 Mondelez International
📍 Toronto