Marketing & Growth Manager

100-140K +

Squamish, BC About Atwell Talent Atwell Talent is a National Recruitment Agency that specializes in connecting top talent with exceptional companies across Canada. We focus on permanent recruitment, offering full-cycle support from the first hello to the final handshake.

Our mission is simple: to make hiring feel less like a chore and more like a game-changer. With our expertise in recruitment and a knack for finding those hidden gems, we aim to elevate your recruitment experience and help you build teams that thrive. Whether you’re an employer looking to grow your dream team or a candidate ready for the next chapter, we’re here to make it happen.

About our client Blue Water Concepts (BWC) is a high-performance design-build construction company serving Squamish, Whistler, and the Sea to Sky corridor. Specializing in high-end residential construction, large-scale renovations, commercial tenant improvements, Net Zero, and Passive House builds, BWC has built a strong reputation for quality, innovation, and exceptional client experiences.

Position Summary We are looking for a Marketing & Growth Manager to work directly alongside the owner and take the lead on marketing strategy, agency management, content direction, events, and growth initiatives. This is an opportunity for a strategic marketer who enjoys being close to the business - someone who can look at the big picture, but also knows when to grab a photo on a job site, share an exciting project update, or engage with the right architect or realtor online.

Marketing

Strategy & Growth

Develop and maintain a marketing strategy aligned with BWC's revenue, brand, and growth objectives.

Identify opportunities to increase awareness, generate high-quality leads, and strengthen BWC's position within the high-end construction market.





Bring new ideas and strategic thinking to the company's marketing and business development efforts.

Digital

Marketing & Agency Management

Work alongside BWC's external digital marketing agency and participate in regular strategy meetings.

Review and interpret SEO, Google Ads, social media, and campaign performance reports.

Identify opportunities for improvement and confidently challenge recommendations when the data supports a different approach.

Ensure marketing activity is focused on measurable business outcomes rather than simply producing content. Content & Brand Strategy

Develop the strategic direction for BWC's video and social content.

Work with external video/content partners to determine what should be captured, where, and why.

Ensure content reflects BWC's projects, people, expertise, culture, and unique position in the market.

Capture and share authentic, real-time moments from the business — from job sites and unique construction details to team moments, events, and behind-the-scenes experiences.

Build meaningful online engagement with architects, designers, realtors, industry partners, and other strategic contacts. Events & Relationship Building

Plan and help execute a minimum of one strategic event per quarter.

Develop concepts for realtor events, client appreciation events, educational sessions, and other industry-facing opportunities.

Ensure events have a clear objective, whether that's generating leads, strengthening relationships,



increasing brand awareness, or creating new business opportunities.

Work alongside the owner on marketing-related business development initiatives. Reporting & Accountability

Establish meaningful marketing KPIs and reporting processes.

Track performance and use data to guide decisions and investment.

Provide the owner with clear insight into what's working, what's not, and where opportunities exist.

Take ownership of the marketing function so the owner can spend less time managing marketing and more time focused on the business.

Qualifications We're looking for someone who is strategic, commercially minded, highly relationship-oriented, and comfortable operating independently. 5+ years of experience in marketing, growth, business development, or a related strategic role.

Experience working with a service-based business where projects or contracts have significant value.

Experience in construction, design-build, architecture, engineering, real estate, professional services, luxury, or another relationship-driven industry is an asset.

Strong understanding of digital marketing fundamentals, including SEO, Google Ads, social media, analytics, and performance reporting.

The ability to confidently manage and challenge external marketing partners.

Experience planning and executing client or industry-facing events.

Strong written and verbal communication skills.

A high level of business acumen and the ability to connect marketing activity to revenue and growth.

A natural ability to build relationships and engage with people both online and in person.

The confidence to work directly with an owner and act as a strategic thought partner.

The ability to work independently in a lean workplace without a large internal marketing team or extensive resources.

📌 Growth Marketing Manager (Squamish)
🏢 Blue Water Concepts
📍 Squamish