Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.

We’re looking for a Head of Marketing & Growth to join Better Collective and help us own the full marketing function for Playbook and be the primary driver of new user acquisition and retention. You will collaborate with the GM of Playbook, product, analytics, design, and engineers and contribute to setting strategy, campaign execution, spend optimization, testing, and go-to-market for recent feature launches. Own end-to-end go-to-market planning and execution for new product surfaces as they roll out.

Own the growth P&L; across paid (X/Meta and emerging channels),



organic social, and email/CRM. Partner with analytics to build cohort-level views of user behavior and translate insights into marketing action. 6-8+ years of marketing/growth experience. ~ Experience building and scaling retention/lifecycle programs. ~ Strong command of performance marketing fundamentals alongside brand/content instincts.

Experience with, or strong familiarity with, growth mechanics like referrals, streaks, deeplinks, and social-native distribution. Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil). Social media experience. Learning and development opportunities as you grow your career The chance to work with products and brands used by millions of sports fans worldwide #

📌 Head of Marketing & Growth - Playbook (Toronto)
🏢 Better Collective
📍 Toronto